Browsing by Author "Altin, Huseyin Ozan"

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Citation - WoS: 1
Analysing the Family Business Phenomenon Among Immigrant Entrepreneurs: A Case Study of Izmir Restaurateurs
(PALGRAVE MACMILLAN, 2024) Huseyin Ozan Altin; Ige Pirnar; Altin, Huseyin Ozan; Pirnar, Ige; D Hyams-Ssekasi; E Daskalaki
Citation - WoS: 8
Citation - Scopus: 8
Family businesses in the tourism industry: a research agenda
(EMERALD GROUP PUBLISHING LTD, 2022) Huseyin Ozan Altin; Ige Pirnar; Engin Deniz Eris; Ebru Gunlu; Altin, Huseyin Ozan; Eris, Engin Deniz; Gunlu, Ebru; Pirnar, Ige
Purpose The purpose of this study is to construct a comprehensive review on family businesses in the tourism industry since glocalization and small businesses comprise most of the industry. Design/methodology/approach This is a conceptual paper which utilizes qualitative research methods. Bibliometric analysis is applied to the selected 35 articles from specific databases which include not only the general tourism industry but also subsectors of airline hospitality restaurant etc. Articles in this study fixate on the family businesses within the tourism industry. Findings In total 35 articles are found with the keywords family business and tourism family business and hospitality and hotels family business and restaurant and family business and airline. Though the family business studies focus on hospitality tourism and restaurants as F&B there is a research gap in the subsectors like rent-a-car companies travel agencies and tour operators and recreation facilities. Overall qualitative research design is preferred but majority of the authors' focus is on business development profit performance and succession. For further studies quantitative analysis on research gap areas are recommended. Research limitations/implications The most general limitation is that only specific selected databases are used for the data gathering process such as double reviewed indexed journals published within Web of Science Emerald Elton B. Stephens Company (EBSCO) and Elsevier databases from the period of 1970s. Some other databases and some different periods may be considered as well as different keywords for other research. Secondly few studies have analyzed quantitative data since the specific nature of the family business dynamics require qualitative data. As a suggestion not only qualitative analysis but also mixed methods may also be studied since the literature lacks the studies conducted with these methodologies. Originality/value The study contributes to the existing literature by providing a comprehensive review on hospitality and tourism family business management emphasizing the research gap on subsector application areas.
Utilization of Strategic Marketing in Nonprofit Sector - Evidence from Turkish Nonprofit Organizations
(Ege Univ, FAC Economics & Admin Sciences, 2022) Ige Pirnar; Nesrin ADA; HÜSEYIN OZAN ALTIN; Altin, Huseyin Ozan; Pirnar, Ige; Ada, Nesrin
Marketing has always been an important research topic for researchers and practitioners where it often focuses on the private sector and commercial businesses marketing of non-profit organizations is gaining more importance recently. The reason is non-profit organizations are competing with each other in order to attract new volunteers allure financial donors and build up their reputation. To achieve these aforementioned objectives strategic marketing is an invaluable concept that can be utilized by non-profit organizations to differentiate themselves from their competitors. Within this context aim of this paper is analyze how non-profit organizations in Aegean Region in Turkey incorporate strategic marketing aspects into their organization’s marketing plans. To achieve this aim semi-structured in-depth interviews were conducted with the chair boards managers and marketing managers of non-profit organizations located in Aegean Region in Turkey. Overall 6 in-depth interviews were conducted. Result of the study revealed that non-profit organizations in this study are aware of the strategic marketing concept and utilize some of its aspects in their marketing activities albeit not deliberately. Findings also indicate that internal situational analyses are widely used while planning marketing activities but not external ones. Numerous suggestions and managerial implications are provided for better utilizations of strategic marketing concept. Limitations and future recommendations are mentioned.