Browsing by Author "Atabek, Gulseren Sendur"

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Citation - WoS: 7
Citation - Scopus: 11
Consumer Perceptions towards Dairy Products: Effects of Mass Media
(Bastas, 2019) Gülseren Şendur Atabek; Ümit Atabek; Atabek, Umit; Atabek, Gulseren Sendur
Using the information from mass media consumers develop their perceptions towards dairy products. This article examines how these perceptions are developed. Based on a mixed design our research has three consecutive data collection phases. The first phase is a quantitative content analysis of four major Turkish newspapers three popular Turkish television health shows and Turkish internet content on dairy products. Second phase is designed to collect qualitative data from three focus groups in order to reveal what kinds of perceptions are developed about milk cheese and yogurt and how the consumers verbally express them. Findings from these two phases are used to develop a questionnaire which is applied to a sample of 733 urban consumers for the quantitative measurement of these perceptions. Findings reveal that mass media disseminates huge amount of information to which consumers are exposed. Consumers admit that their decisions were usually affected by such information. Survey results showed that dairy consumers tend to trust more in the positive claims than the negative ones. Consumers mostly develop perceptions regardless of their socio-demographic differences due to the mainstreaming effect of mass media. However a cluster analysis showed that younger more educated wealthier and regular diary consumers have lower levels of negative perceptions about milk cheese and yogurt. On the other hand consumers with more trust in media and readiness to share media information have higher levels of positive perceptions about milk and yogurt. © 2023 Elsevier B.V. All rights reserved.
Citation - WoS: 3
Citation - Scopus: 3
Images of Turkish universities: A study on university print advertisements
(Turkish Education Association egitimvebilim@ted.org.tr, 2015) Gülseren Şendur Atabek; Ümit Atabek; Atabek, Umit; Atabek, Gulseren Sendur
Turkish universities are recently under a heavy pressure of competition due to rapid increase in the number of both state and foundation universities. This competition can be traced through the print advertisements of the universities in which they try to build a positive image and reflect their distinguishing characteristics to attract students. These advertisements are supposed to comply with their institutional image, however especially new foundation universities are far from being successful in building a strong image. This study examines the print advertisements of Turkish universities published in 2010 and 2011, a total of 1063 advertisements (397 original 666 repeated) in 6 major Turkish newspapers were analyzed for their both quantitative and qualitative aspects. It is found that while old and reputable established universities rarely advertise new foundation universities visually emphasize their campus facilities and infrastructure. © 2015 Elsevier B.V. All rights reserved.
Citation - WoS: 2
Citation - Scopus: 2
Techno-cultural narrations: How did the media technologies impact social life in Turkey?
(Bastas Publishing, 2020) Gülseren Şendur Atabek; Ümit Atabek; Atabek, Umit; Atabek, Gulseren Sendur
Oral history narrations give a detailed account of how social change actually happened. Subscribing to a holistic view this paper pursues the directions of the historical changes in the Turkish media ecosystem since 1980’s through the narrations of 50 media professionals and media consumers. We used Nvivo for qualitative analyses and KNIME for quantitative analysis of narrations. These narrations gave us important clues on how people adapted themselves to such fundamental changes in media technologies. Our analysis revealed that media professionals were crafty enough to be innovative in adapting themselves into the new work practices and had developed personal practical solutions to certain emerging technical problems. Media consumers on the other hand were enthusiastic enough towards the new technologies. It is evident that the Turkish society in general adapted itself to a sweeping change in media technology and created a kind of techno-culture typical to developing countries which principally import such technologies as a part of their modernization processes. © 2021 Elsevier B.V. All rights reserved.