Browsing by Author "Biloslavo, Roberto"

Now showing 1 - 2 of 2

Citation - Scopus: 1
Business models as scientific models: The question of perspective?
(IOS Press BV, 2023) Anita Trnavčevič; Roberto Biloslavo; Tine Bertoncel; Carlo Bagnoli; Aleksander Janeš; Bernard J. McKenna; Cagri Kaderoglu Bulut; Bertoncel, Tine; Biloslavo, Roberto; Bagnoli, Carlo; Bulut, Çaǧri; Janeš, Aleksander; Trnavčević, Anita; McKenna, Bernard
BACKGROUND: In the last 15 years theoretical discussions and empirical research on the domain of business models have grown significantly. Different authors understand and focus on either constituencies of business models or narratives. The question remains what the predictive value of business model is. OBJECTIVES: The purpose of this interdisciplinary conceptual paper is to investigate and discuss business models as scientific models. METHODS: This article is conceptual although previous studies on business models enrich this discussion. RESULTS: A narrative perspective on business models shows that they also have a predictive value that is expressed through language not in numbers maps and diagrams. The process of reflexivity that is contextualised and bounded in the form of a narrative lies at the centre of designing and changing the business model. The article provides substantial discussion on business models as scientific models and their predictive power. These concepts have not been deeply discussed yet. CONCLUSIONS: An argument is provided to support the proposition that business models can be considered as scientific models that is however embedded in specific organizational cultural and technological contexts. Future research needs to be directed towards the empirical analysis of narratives in companies. © 2023 Elsevier B.V. All rights reserved.
Citation - Scopus: 1
Marketing culture and perceived customer satisfaction in Non-Profit service organizations
(Bogazici Universitesi bjournal@boun.edu.tr, 2013) Duygu Seckin Halac; Roberto Biloslavo; Cagri Kaderoglu Bulut; Halaç, Duygu Seçkin; Biloslavo, Roberto; Bulut, Çaǧri
The aim of this study was to investigate the employees' and managements' perceptions of the multidimensional structure of marketing culture and its effects on perceived longterm customer satisfaction. The public schools were selected for the study as nonprofit service organizations, from them 474 teachers and school principals from 17 schools participated in the field study. Service quality interpersonal relationships organization and innovativeness the dimensions of marketing culture have significant effects on longterm customer satisfaction. Contributions of the paper may be listed as (1) expanding the marketing culture scale of Webster (1993) by adding several new items to dimensions based on current literature and/or adapting items to the Turkish culture (2) adapting a services marketing culture scale to nonprofit organizations more specifically to the school context and (3) developing a single dimensional perceived customer satisfaction scale specifically for schoolsettings which measure to what extent school personnel consider they satisfy their customers. © 2019 Elsevier B.V. All rights reserved.