Browsing by Author "Bozkurt, Yiğit Sebahattin"

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    Master Thesis
    Tourism Habits and Buying Tourism Products from the Internet: A Study Based on Generation Differences
    (2017) Bozkurt, Yiğit Sebahattin; Yarımoğlu, Emel Kurşunluoğlu
    Along with the development of technology, consumers' purchasing behavior is changing. In recent years, the Y generation consumer group has made shopping online. The rapidly growing e-commerce sector in the world and in Turkey has great potential. The characteristics and expectations of each generation are different and must be examined one by one. Within the scope of the research, the most frequently purchased services from the internet, the frequency of purchasing products and services on the internet, the ones most used for internet use, the ability to use the internet were examined. Keywords: E-commerce, Generation Differences, Travel Agency, Buying Behavior, Internet