Browsing by Author "Celebi, Serra Inci"

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Citation - WoS: 68
Citation - Scopus: 90
How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising?
(Elsevier Ltd, 2015) Serra Inci Çelebi; Celebi, Serra Inci
Survey research conducted to learn young individuals' motivations toward Internet Facebook and their attitudes and behaviors toward Internet advertising (Study 1) and Facebook advertising in addition to Facebook feature use (Study 2). Interpersonal utility was the most prominent motivation that affected participants' all attitudinal and behavioral process in study 1. So particiapting in discussions belonging to a group meeting new people in other words activities associated with using social media influenced consumers' attitudes and behaviors toward Internet advertising favorably. In study 2 the participants whose opinions and attitudes are positive toward Facebook use tended to use all Facebook features. Results show that quality of life peer influence & structure time significantly predicts use of both one-to-many communication features (such as status updates and Groups) and one-to-one communication features (such as private messaging and chat). Facebook Groups are used more by those who are motivated by quality of life peer influence & structure time. Security in privacy concern had an effect on comments. In other words the more users felt secure and less privacy concern the more they wrote comments on Facebook. © 2015 Elsevier B.V. All rights reserved.
Citation - Scopus: 1
I have a story to tell you: Engaging learners and issues in distance learning of Yasar University
(IGI Global, 2015) Serra Inci Çelebi; Celebi, Serra Inci
The current study was conducted to learn the factors affecting students' satisfaction in distance learning (DL) and to understand students' perceptions of the barriers to their studies. The study consists of two parts: qualitative and quantitative. In the quantitative part survey was used and in the qualitative part case study was used. The research covers the academic year of 2012-13. The results reveals students' perspectives expectations experiences and satisfaction about the newly established distance learning program and based on these give important notes and suggest to redesign and rethink teaching methodologies in distance education especially in high uncertainty avoidance cultures like Turkey. © 2017 Elsevier B.V. All rights reserved.
I have a story to tell you: Engaging learners and issues in distance learning of yasar university
(IGI Global, 2016) Serra Inci Çelebi; Celebi, Serra Inci
The current study was conducted to learn the factors affecting students' satisfaction in distance learning (DL) and to understand students' perceptions of the barriers to their studies. The study consists of two parts: qualitative and quantitative. In the quantitative part survey was used and in the qualitative part case study was used. The research covers the academic year of 2012-13. The results reveals students' perspectives expectations experiences and satisfaction about the newly established distance learning program and based on these give important notes and suggest to redesign and rethink teaching methodologies in distance education especially in high uncertainty avoidance cultures like Turkey. © 2017 Elsevier B.V. All rights reserved.