Browsing by Author "Ergun, Ateş Gül"

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    Book Part
    EXPLORING THE FOOD TOURISM EXPERIENCES OF POP CULTURE-THEMED RESTAURANTS
    (Taylor and Francis, 2025) Burak Çetiner; Ateş Gül Ergun; Aylin Çalışkan; Nour Afiouni; Çetiner, Burak; Afiouni, Nour; Çalışkan, Aylin; Ergun, Ateş Gül
    Based on the case study analysis students should be able to: obtain a better understanding of the processes behind designing and conceptualizing a theme restaurant, determine the crucial aspects that play a role in creation of an immersive dining experience, understand the role of social media utilization influencer partnerships and promoting through events in marketing of themed restaurants, discuss how to incorporate different various dietary options and the restaurant’s theme into the menu to offer an inclusive and immersive dining experience, and recognize the importance of adhering to legal regulations and cultural norms in restaurant marketing. © 2025 Elsevier B.V. All rights reserved.
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    Book Part
    HISTORAUNTS AND CULINARY HERITAGE
    (Taylor and Francis, 2025) Ateş Gül Ergun; Nour Afiouni; Burak Çetiner; Çetiner, Burak; Afiouni, Nour; Ergun, Ateş Gül
    Based on the case study analysis and further discussion students are expected to gain following objectives: define and learn historaunts while creating new promotional features for them, become acquainted with various culinary cultures and be able to identify how history and gastronomy intertwined, discuss experiential sensory and gustative marketing and how they can be performed in food tourism from a business perspective, and implement marketing and tourism sector knowledge in creating social media post for historaunts. © 2025 Elsevier B.V. All rights reserved.