Browsing by Author "Günay, Tuğrul"

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    Master Thesis
    Turizm işletmelerinde yeşil pazarlama uygulamaları: İzmir ili örneği
    (2017) Günay, Tuğrul; Yarımoğlu, Emel Kurşunluoğlu
    Green marketing strategies have great importance in terms of tourism enterprises.The increase in the level of education means that tourism businesses that are not sensitive to environmental problems will not be able to sustain their assets in the long run. Businesses have a different position in the sector by changing their marketing strategies. The importance of environmentally friendly practices in the world is increasing. In addition to conscious consumers, the protection of natural resources and damage to the environment can be reduced. Consumers' thoughts on green marketing, green marketing activities applied in tourism enterprises, effects on consumer purchasing behaviors have been researched and analyzed statistically.