Browsing by Author "Icoz, Orhan"

Now showing 1 - 3 of 3

Citation - WoS: 6
A Model Proposal on the Use of Creative Tourism Experiences in Congress Tourism and the Congress Marketing Mix
(GOBIERNO CANARIAS CONSEJERIA EDUCACION CULTURA & DEPORTES, 2010) Ozen Kirant Yozcu; Orhan Icoz; Icoz, Orhan; Yozcu, Ozen Kirant
Congress tourism has a great importance for the extension of the tourism season enhancement of employment opportunities and tourism revenues promotion and efficient use of the facilities in the area. Creative Tourism provides an authentic feel for a local culture through informal hands-on workshops and creative experiences. Ensuring that the attendants of congress tourism take part in creative tourism activities may be an example of the synergy to be achieved by including creative tourism in the congress marketing mix. In this study the tourism marketing mix programming packaging partnership people product price promotion place are adapted for congress tourism and a model which illustrates how to use the creative tourism experiences and activities within the marketing mix is proposed.
Citation - Scopus: 14
Economic impacts of tourism
(Taylor and Francis, 2019) Orhan Içöz; Onur Icoz; Icoz, Orhan
[No abstract available]
Citation - WoS: 16
Social media and consumer buying decisions in tourism: The case of Turkey
(GOBIERNO CANARIAS CONSEJERIA EDUCACION CULTURA & DEPORTES, 2018) Orhan Icoz; Anil Kutuk; Onur Icoz; Icoz, Orhan; Kutuk, Anil
Social media play an important role in the consumer's decision-making process in tourism as they do in many other business areas. Tourism and hospitality marketers may reach more potential consumers in a shorter time and at a lower cost through the active use of social media. This study examines the influence of social media on the decision-making process and online buying trends of tourism consumers and the potential relationships between participant demographics and some of the variables such as information obtained from social media use of social media for tourism services the act of buying influence and intention to share travel experiences. A survey method was used to collect data from various social media users and Structural Equation Modeling was employed for the data analysis. According to the results, statistically meaningful relationships were found between the variables of knowledge about tourism services in the media and perceptions of use influence on customers intention to share experiences and the act of buying tourism and hospitality services.