Browsing by Author "Karakaya, Duygu"

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İhracatta dağıtım kanalının fonksiyonu ve örnek bir olayın Swot analizi
(2013) Karakaya, Duygu; Pırnar, İge
Recently, developing of industrilazition and technological advances have led to increase in production both national and international market. Manufactured of goods should be presented to consumer in the right place, at the right time. Thus, distribution channels and intermediaries have very important roles. Globalization, rapid growing and competition cause companies to prefer international markets for their exporting goods, in both natioanal and international markets. When companies are transporting their products to international markets, they should find the most appropriate transportation channel. If this channel is appropriate for the company, its products and target market, goods will be easily integrated into the target market. During this exportation, company does not face any problems. This study shows the importance of using the right distribution channels for the company, while exporting their products to the international markets. Keywords: Distribution Channel, Export, International Marketing