Browsing by Author "Kobak, Kadriye"

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Citation - Scopus: 1
Child influencers on YouTube as the new narrators: Consumer socialization theory revisited
(Nova Science Publishers Inc., 2021) Dilek Melike Ulucay; Kadriye Kobak; Uluçay, Dilek Melike; Kobak, Kadriye
YouTube the most popular video-sharing platform has been under investigation for different aspects. Owing to its popularity the platform has also become a marketing and promotional tool. YouTube influencers are one of the core topics discussed and examined from a marketing perspective. However using child influencers is a contentious subject from an ethical sociological and psychological perspective since both the senders and the possible receivers are easily exploitable parties. Preliminary research on the issue is mainly dominated with branding advertising and perception approaches. Nevertheless YouTube is a platform enabling users to tell stories to its viewers. Therefore understanding the content as a narration may also widen the general understanding of the platform. This research aims to explore and analyse child influencers' YouTube videos by conducting quantitative content analysis and narrative analysis. To attain this goal the most viewed 50 videos of the five most popular Turkish child influencers were analysed by considering the video theme and its featured characters. The video themes were coded as 1 for the presence of the category and 0 for the absence of the category. After the coding procedure we used descriptive analysis on SPSS. Then we applied narrative analysis to the verbal communication messages in the videos to understand YouTube as a narration platform. The results are discussed in the realm of consumer socialization theory. © 2021 Elsevier B.V. All rights reserved.
Citation - WoS: 1
Digital Detox: A New Trend Against technology Addiction
(ANKARA UNIV FAC COMMUNICATION, 2020) Dilek Melike Ulucay; Kadriye Kobak; Uluçay, Dılek Melıke; Uzun, Kadriye; Kobak, Kadriye
A significant number of studies suggest that an increase in technology addiction and a concomitant decrease in face-to-face communication have left individuals isolated and alienated in their social lives and decreased their performance in their professional and educational lives. To combat the negative effects of communication technologies on the individual there is growing interest in limiting the use of technology through what is known as a 'digital detox' - limiting and reducing the time devoted to the use of digital technology devices. Despite the increasing popularity of :he digital detox especially among young adults there is as yet limited research on the subject. The aim of this study is to examine the digital detox behaviour of young adults and to reveal the reasons that drive them towards this behaviour. Based on qualitative data collected through semi-structured interviews this study finds that the most common digital detox behaviour patterns are deleting applications muting all notifications and managing sharing behaviour. It also finds that the primary motivations behind digital detoxes are a desire to focus in one's professional environment and to strengthen interpersonal communication in one's private and social environment.