Browsing by Author "Oğuzhan, Çisem"

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    Doctoral Thesis
    Görsel mağazacılıkta iç mekân tasarım unsurlarının müşteri alışveriş davranışlarına etkisi: Perakende mobilya mağazası örneği
    (2019) Oğuzhan, Çisem; Ultav, Zeynep Tuna
    The aim of this thesis is to determine the design elements of the store interiors that provide in-store pleasantness and to expose the effects of these design elements on shopping behaviors with a case study in furniture industry. It is indented to determine interior design components that need to be taken into consideration in retail furniture stores and to provide guidance for furniture stores. In this study, combination of qualitative and quantitative methods have been employed. Interior design components that create pleasurable in-stores experience initially identified in order to determine the connection between interior design components that create multi-sensory store experiences and shopping behavior. Fieldwork included observational strategies, photo-shootings, survey studies and face-to-face interview. Outcomes of the surveys and statistical analysis are detailed via tables and commentaries throughout the thesis. As a result of this research, it has been revealed that designing appealing store atmospheres that stimulate senses with the help of interior design components are important for creating in-store pleasantness on customers. It has been indicated that store atmosphere and atmospheric components that creates pleasantness affect customers' shopping behavior and experience positively.