Browsing by Author "Ozdemir, Gokce"

Now showing 1 - 14 of 14

Citation - WoS: 8
A SOCIAL MEDIA FRAMEWORK OF CULTURAL MUSEUMS
(AKDENIZ UNIV, 2017) Gokce Ozdemir; Duygu Celebi; Ozdemir, Gokce; Celebi, Duygu
Museums are regarded as cultural products and the core attractions of a destination that offer cultural historical and artistic possessions for locals as well as tourists. Technological developments in communication have also contributed to the museum pre- onsite and post-experience of visitors. Thereby social media enables the museums to extend their networks also on an international basis with up-to-date and credible information about current researches special events new exhibitions excavations in process and promotional activities. In this sense this study demonstrates how social media is used by the museums through a research about the Facebook accounts of 10 well-known international museums. Thus a 32-category framework is created based on the performances of each social media account eventually this research provides insights into creation of an effective social media account with the emphasis on certain categories' role to draw and maintain the interest of followers.
Citation - WoS: 1
Citation - Scopus: 6
Bleisure trends Combining business and leisure travel
(ROUTLEDGE, 2024) Gokce Ozdemir; Duygu Celebi; Ozdemir, Gokce; Celebi, Duygu; AM Morrison; D Buhalis
Citation - WoS: 1
Citation - Scopus: 1
Evaluating popular city destinations' websites: A framework for website assessment
(Cognizant Communication Corporation 3 Hartsdale Road Elmsford NY 10523-3701, 2009) Gökçe Özdemir; Osman Gök; Ozdemir, Gokce; Gok, Osman
Information gathering has fundamental effects on travel-related decision-making process. When destinations use the Internet effectively they possibly enjoy more successful destination marketing processes more concentrated branding and promotion efforts as well as a diversified destination image. Websites of city destinations can contain various features including attractions accommodation and transportation information downloadable materials maps etc. A website design that is rich in content may attract prospective visitors stimulate repeat visit intentions and extend the duration of stay. This study primarily aims to analyze the features that are relevant to the contents of city destinations' websites and to generate a framework for website evaluation of city destinations.The Internet provides opportunities for virtually endless creative and diverse applications,however most city destinations' websites do not adequately engage in such efforts and they are almost identical with regard to the types of applications used for the content presentation. © 2015 Elsevier B.V. All rights reserved.
Citation - Scopus: 5
Event and network management: Application of EFQM for tourist destinations
(Inderscience Publishers, 2009) Gökçe Özdemir; Metin Kozak; Kozak, Metin; Ozdemir, Gokce
Given the importance of event organisations within a specific tourism destination the main objective of this paper is to introduce the 2005 Universiade Summer Games held in Izmir Turkey as a case study which will be assessed from various perspectives in the context of event and network management. Primary data collection was based on a face to face interview and a telephone conversation carried out among those people taking a direct responsibility in this organisation. The expected consequent benefit would lead to the promotion of destinations both at the local and national levels. Copyright © 2009 Inderscience Publishers. © 2020 Elsevier B.V. All rights reserved.
Citation - WoS: 30
Citation - Scopus: 36
Exploring dimensions of slow tourism motivation
(ROUTLEDGE JOURNALS TAYLOR & FRANCIS LTD, 2018) Gokce Ozdemir; Duygu Celebi; Ozdemir, Gokce; Celebi, Duygu
Today the tourism industry has altered from a steady structure to a dynamic one in order to match the emerging needs wants and demands of tourists. Given this understanding the motivations of tourists is key to designing better products and services. Motivation is closely linked to satisfaction and is a crucial ingredient in terms of understanding visitors' decision-making processes. Thus destination marketers need to understand what motivates people to choose slow tourism as well what segments are interested in that specific type of tourism. Examining slow tourists this study identified seven tourist motivation factors thereof. In terms of push factors Relaxation Self-reflection & Discovery Escape Novelty-seeking Environmental Concern and Social Interaction were identified along with Engagement as a pull factor.
Citation - WoS: 12
Film Tourism Triangulation of Destinations
(ELSEVIER SCIENCE BV, 2014) Gokce Ozdemir; Ozge Adan; Ozdemir, Gokce; Adan, Ozge; DP Sakas; A Kavoura; P Tomaras
Marketing of destinations through films by product placement is a new phenomenon apllied by DMOs since they have realized its economic impact on driving tourists to destinations by creating a desirable image visually and literally in films. In order to support film tourism that enhances the brand image of the destination DMOs adapt many activities to attract filmmakers through various strategies. In this regard film tourism is studied by many scholars but for the first time this research aims to center both qualitative and quantitative research in addition to the literature review. This study targets all the members of DMAI with their activities related to destination marketing before and after the release of films through a quantitative research. In addition each destination website was examined to find out how destinations benefit internet technology through a list of items in terms of destination marketing. The results provide fruitful implications both for scholars and practitioners. (C) 2014 Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/).
Citation - WoS: 20
Citation - Scopus: 20
Institutionalization of the sharing in the context of Airbnb: a systematic literature review and content analysis
(Routledge info@tandf.co.uk, 2019) Gökçe Özdemir; Duygu Türker; Turker, Duygu; Ozdemir, Gokce
Recent changes in information technologies have transformed business models and shifted consumption patterns facilitating the rapid rise of the sharing economy fostering non-traditional direct trading relationships between providers and end-users through online platforms. Exploring the institutionalization of the sharing economy in particular Airbnb this study analyses representations of the sharing economy in the academic literature alongside news articles about Airbnb. To explore the concerns expressed by journalists and academics in their coverage of the sharing economy representative texts from both fields were analysed revealing implications for scholars journalists and providers in the traditional and sharing accommodation sectors. © 2019 Elsevier B.V. All rights reserved.
Citation - WoS: 18
Citation - Scopus: 20
Modeling social sustainability: analysis of hospitality e-distributors
(EMERALD GROUP PUBLISHING LTD, 2020) Duygu Turker; Gokce Ozdemir; Turker, Duygu; Ozdemir, Gokce
Purpose - The purpose of this study is to propose a definition and model of social sustainability within the ambit of systems theory and to test it on hospitality e-distributors. The study suggests that social sustainability arises through the congruence among the interrelated components of social innovation societal demand and social stakeholders in a transformation model and it can be assessed to whether and how this congruence addresses to the equity principles. Design/methodology/approach - The study provides a case analysis on two selected hospitality e-distributors - Booking.com and Airbnb. The data obtained from a video-based content on managerial interviews were triangulated with the data of corporate disclosures and expert views derived from a focus group study. Findings - The study reveals that both companies affect the intra-generational procedural and geographical equity principles across physical and virtual communities so long as they take the advantage of their strategic positions. While Booking.com transforms its own industry Airbnb disrupts the entire system by blurring the boundaries between market and non-market as well as touristic and non-touristic areas. Practical implications - The study contributes to the practitioners by showing how to configure and assess the social sustainability of their organizations at the different contexts. Social implications - The study provides a holistic perspective on social sustainability by linking the concept with social innovation societal demand and social stakeholders and highlighting its contribution to equity principles. Originality/value - Despite the proliferation of studies the authors have very little understanding on the social pillar of sustainability. The current study fills the gap by addressing these conceptualization and measurement challenges in the literature.
Oludeniz Lagoon - Fethiye
(SPRINGER-VERLAG BERLIN, 2010) Gokce Ozdemir; Osman Culha; Culha, Osman; Ozdemir, Gokce; N Evelpidou; T DeFigueiredo; F Mauro; V Tecim; A Vassilopoulos
Pamukkale (Hierapolis)
(Springer Berlin Heidelberg, 2010) Gökçe Özdemir; Ozdemir, Gokce
Pamukkale also called Castle of Cotton offers a highly picturesque and unique mix of natural beauty with its amazing limestone formations. Pamukkale (Hierapolis) is designated as a mix of cultural and natural heritage having outstanding universal value by the UNESCO World Heritage Center. The ancient city of Hierapolis regarded as a model for spas of the present day represents the distinctiveness of the place. The ancient remains like the City Walls Theater St. Philip's Martyrium Churches Great Bath Complex Temple of Apollo and Necropolis are worth seeing in and around Hierapolis. It is striking that hot springs with therapeutic powers accompany these ruins so harmoniously. This composition of culture and nature creates a marvelous panorama with a unique visual experience attracting many visitors from all around the globe. It is wealth of history that makes Pamukkale a popular tourist destination in Turkey. © 2010 Springer-Verlag Berlin Heidelberg. © 2014 Elsevier B.V. All rights reserved.
Citation - WoS: 5
Citation - Scopus: 9
Revolutionising Heritage Interpretation with Smart Technologies: A Blueprint for Sustainable Tourism
(MDPI, 2025) Gokce Ozdemir; Sayyeda Zonah; Zonah, Sayyeda; Ozdemir, Gokce
This study investigates the integration of digital technologies in leading European museums to enhance heritage interpretation increase visitor engagement and contribute to sustainable tourism. As museums increasingly adapt to the digital age they seek innovative solutions to enrich the visitor experience while promoting sustainability. This research uses a content analysis approach to examine the strategies employed by four prominent museums-the Louvre the British Museum the Prado Museum and the Rijksmuseum. Key digital initiatives including virtual tours educational apps and online collections are identified as central components of their efforts to improve accessibility facilitate interactive learning and attract a wider global audience. Our findings highlight that these digital innovations not only provide visitors with more engaging and informative experiences but also align with sustainability objectives such as reducing carbon footprints and supporting cultural preservation. This study concludes that by leveraging smart technologies museums are evolving into dynamic globally connected institutions that strike a balance between conservation and visitor engagement thereby fostering a more sustainable and inclusive approach to heritage tourism.
Citation - WoS: 58
Citation - Scopus: 60
Satisfaction and Loyalty of Festival Visitors
(ROUTLEDGE JOURNALS TAYLOR & FRANCIS LTD, 2009) Gokce Ozdemir; Osman Culha; Culha, Osman; Ozdemir, Gokce
Public authorities and the private tourism sector at the destinations have long recognized the benefits of diversifying the portfolio of attractions with special events and festivals. Therefore the special events and festivals are of paramount in terms of enhancing the experience at tourist destinations. The scope of this study is to identify the details of event performance such as the programs of a festival and indoor/outdoor facilities that influence the satisfaction and loyalty of festival visitors. These aspects need to be taken into consideration prior to planning and programming of the events in order to positively influence the visitors' satisfaction and loyalty. In this study the results of the survey carried out during the International Camel Wrestling Festival in Ephesus Turkey are analyzed by multivariate data analysis to determine how visitors' satisfaction and loyalty are associated with the event performance. The study concludes that the festival area has a direct positive effect on visitor satisfaction and loyalty whereas other independent variables such as souvenirs food convenience and staff attributes of festival performance have indirect positive effects.
Citation - WoS: 4
Citation - Scopus: 5
Segmentation of Social Media Users for Destinations: A Clustering Approach
(Institute for Tourism, 2021) Gökçe Özdemir; Vesile Asli Arzik; Arzik, Vesile Asli; Ozdemir, Gokce
This is a study into the segmentation of social media users interested in traveling into groups and aims to ascertain if differences exist in benefits among segments. It is based on a survey that examines the benefits they see social media as having before during and after a trip to a destination using their responses to generate a data-driven segmentation. Data from a total of 218 questionnaires were analyzed using factor and cluster analysis in sequence specifically applying a hierarchical cluster analysis using the Ward method and a Kmeans algorithm. The analysis led to the identification of four useful types of social media user: info-seeker communication-seeker interaction-seeker and hybrid segments each of which seeks different things from social media and use it in different ways (e.g. to seek information to see what other people have said about a destination or to post their own experiences). As such the implications of our findings offer useful insights for both scholars and destination marketers highlighting the significance of offering appropriate marketing strategies for each type of segment. © 2022 Elsevier B.V. All rights reserved.
Citation - WoS: 11
The Antecedents of Complex Destination Image
(ELSEVIER SCIENCE BV, 2015) Gokce Ozdemir; Omer Faruk Simsek; Ozdemir, Gokce; Simsek, Omer Faruk; A Kavoura; DP Sakas; P Tomaras
The aim of this study was to propose a model of complex destination images by examining the interconnecting relationships between the destination image perceived price perceived quality perceived value and overall satisfaction. The empirical data was collected in Izmir Turkey home of many civilizations such as Persians Lydians Romans Byzantines Seljuks and Ottomans. A total of 449 questionnaires were collected and the data of 396 were analyzed using Structural Equation Modeling. The results indicated that: (1) the perceived price and perceived quality were both direct antecedents of the perceived value, (2) the perceived value directly influenced satisfaction, (3) the satisfaction had a direct and positive impact on the destination image, (4) the perceived quality both directly and indirectly influenced the destination image, and (5) the perceived price indirectly affected the destination image. (C) 2015 The Authors. Published by Elsevier Ltd.