Browsing by Author "Ozeren, Emir"

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Marketing Distance Education Programs: Building a Customer Orientation
(IGI GLOBAL, 2011) Osman Gok; Emir Ozeren; Ozeren, Emir; Gok, Osman
This chapter attempts to put forward the customer orientation in designing online education (OE) services. The study also tries to reflect an in-depth understanding about the vital role of marketing practices on the online education programs (OEPs) and to show the online education administrators coordinators and practitioners the significance of building customer orientation for distance education courses. For this purpose this chapter ties the key titles of marketing area of knowledge and relevant literature on OEPs. Customer behavior in OE services positioning OEPs branding pricing and promoting of OE services designing a customer oriented online environment and managing customer interactions and people factor in OE services are the issues covered throughout the chapter. This marketing and customer orientation can be particularly significant for education industry where marketing applications and culture are not well established and appreciated. The chapter argues that OE service providers require well designed marketing strategies and should differentiate the institution and the programs from competition. Hence designing successful OEPs relies heavily on building an organization-wide customer orientation and a significant marketing perspective.
Citation - WoS: 13
The effects of leadership styles and organizational culture on firm's innovativeness
(ACADEMIC JOURNALS, 2009) Ethem Duygulu; Emir Ozeren; Ozeren, Emir; Duygulu, Ethem
The ultimate objective of this study is to show the effects of leadership styles and organizational culture on firm's innovativeness. The study has been conducted over six different firms with a total sample size of 113 employees in order to investigate empirically the joint impact of particular leadership styles (employee orientation production orientation change centered leadership) and organizational culture typologies (market hierarchy adhocracy clan) on firm's innovativeness within Turkish business context. The most significant finding of the study is that adhocracy culture has been found as a common variable for all firms within the sample in explaining innovativeness. On the other side based on firm level analysis it has been shown that for construction and chemical firms market culture for steel and iron firm employee oriented leadership for pharmaceutical firm hierarchy and change centered leadership and finally for aviation firm adhocracy culture have been found to explain firm's innovativeness. Considering the departmental analysis for production department market hierarchy and change centered leadership for marketing department adhocracy culture are determined as common variables in explaining innovativeness within the firm.
Citation - WoS: 2
Citation - Scopus: 5
The nexus of aging in family businesses Decision-making models on preferring a suitable successor
(EMERALD GROUP PUBLISHING LTD, 2021) Cagri Bulut; Serpil Kahraman; Emir Ozeren; Sobia Nasir; Nasir, Sobia; Ozeren, Emir; Bulut, Cagri; Kahraman, Serpil
Purpose The purpose of this paper is to elaborate on the preferences of parent founders within family businesses in selecting a suitable successor with the increase in life expectancy. Design/methodology/approach The study presents alternative decision-making preference models of a suitable succession for parent founders based on the models of microeconomic theory in the context of family businesses. Findings The theories and models of economics in the current study illustrate that the increase in the life expectancy of the parent founders with their decisions toward the preference of a suitable successor under the age constraint may restrict the sustainability of their family businesses. As a result the opportunity cost theory appears as to be at the ahead of the other theories in microeconomics in order to support the decision making of parent founders on selecting the suitable successor for the future of the family business. Research limitations/implications The paper illustrates the models on the preferences of the parent founder for the future of the family businesses with their perception toward the increase in overall life expectancy. The current study is limited to the perspectives of founder entrepreneurs toward an effective succession decision. Future research may consider the perspectives of in-family as well as non-family successors. Originality/value In the light of alternative preference decision-making models for parent founders for choosing a suitable successor under the age constraint this study will make a noteworthy contribution to the sustainable growth of their family businesses. The approach of this study through the microeconomics not only methodologically contributes to the body of knowledge in aging and employment in general but also to the intergenerational relationships of parent founders especially their succession-related plans at their early stages of career.