Browsing by Author "Topsakal, Yunus"

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Citation - Scopus: 1
Ecotourism Destination Brand Development for Managing Overtourism: A Brand Proposal For Mugla Turkey
(IGI Global, 2025) Yunus Topsakal; Onur I˙çöz; Orhan I˙çöz; Topsakal, Yunus; I˙çöz, Onur
Ecotourism destination branding is a dynamic concept that combines the principles of sustainable tourism with strategic marketing efforts to promote and safeguard natural and cultural resources and managing overtourism. The purpose of this research is to establish a comprehensive branding proposal for Muğla to manage overtourism a region widely recognized for its exceptional natural beauty and rich cultural heritage. The introduction will cover the fundamental aspects of ecotourism including its definitions principles and significance in the context of sustainable development. A thorough literature review will explore various dimensions of ecotourism and examining global trends. This will entail a meticulous examination of destination branding emphasizing key concepts strategies and the role of branding in enhancing the appeal and competitiveness of ecotourism destinations. The proposal for Muğla will be carefully crafted focusing on five key stages. © 2025 Elsevier B.V. All rights reserved.
Citation - Scopus: 1
Inclusive tourism and alignment of sustainable development goals (SDGs) among tourism stakeholders
(Nova Science Publishers Inc., 2024) Yunus Topsakal; Onur Icoz; Orhan Içöz; Topsakal, Yunus; Içöz, Onur
The chapter delves into the interplay between the United Nations' 17 Sustainable Development Goals (SDGs) and the stakeholders of the tourism sector. These SDGs established to be fulfilled by 2030 encompass a wide array of global challenges such as poverty education gender equality environmental sustainability and more. The chapter emphasizes how the tourism sector encompassing customers employees investors suppliers and local communities can contribute to and align with these goals. The concept of inclusive tourism management and business models is introduced as a framework to effectively integrate sustainable practices within the tourism sector. This chapter elucidates the connection between inclusive business concepts and the overarching goal of sustainable development. Key aspects like sustainable consumption and production responsible use of ocean resources and inclusive economic growth are spotlighted as crucial foci for the contribution of the tourism sector. By dissecting each of the 17 SDGs the chapter analyzes how tourism stakeholders can synchronize their efforts with these goals. It not only discusses the ways in which the tourism sector directly and indirectly impacts the SDGs but also provides actionable recommendations for each stakeholder group. This comprehensive exploration underscores the need for collaborative efforts between stakeholders to achieve the outlined SDGs. © 2024 Elsevier B.V. All rights reserved.