Browsing by Author "Ulucay, Dilek Melike"

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Changing Attitudes Towards Water Consumption: Influencer Communication on Instagram
(EUROPEAN WATER ASSOC, 2023) Dilek Melike Ulucay; Ferah Onat; Asuman Ozer; Ozer, Asuman; Ulucay, Dilek Melike; Onat, Ferah
Due to environmental challenges water scarcity has become a global issue and consumers' water conservation attitudes (WCA) have become crucial. Although traditional media campaigns have a power on consumers' motivation to change their sustainable water consumption behaviours social media campaigns can be more influential in changing negative attitudes into positive ones toward water conservation. Influencer marketing can especially cause changes in a shorter time since it provides more personal communication than traditional marketing communication. This study aims to reveal whether influencer marketing can change water consumption attitudes (WCA). The main research question is: Does influencer communication about water conservation cause an attitude change in the followers? We conducted a quasi-experimental design for three weeks and examined consumers' WCA by pre-and post-test results by using the WCA survey developed by Dolnicar & Hurlimann [1]. Participants answered the survey before and after being exposed to the 24 videos shared by the influencer. The increase in attitude points is statistically significant (t= -15.461 p=.000).
Citation - Scopus: 11
[En] media attributes and attitude change: Experiments on the impact of second-level agenda-setting on attitudes towards syrian refugees, Atributos de los medios de comunicación y cambio de actitud: experimentos sobre el impacto del establecimiento de la agenda de segundo nivel sobre las actitudes hacia los refugiados sirios
(Universidad Compultense Madrid, 2019) Gizem Melek; Dilek Melike Ulucay; Ulucay, Dilek Melike; Melek, Gizem
This research examined how news content influences attitudes towards Syrian refugees in Turkey. The study aimed to understand if the way Syrian refugees are attributed in media - that is media salience about Syrian refugees that comprise their image - would cause an attitude change in the public. More specifically we intend to determine whether being exposed to positive news coverage about Syrian refugees would cause an attitude change in the public from negative to positive. For the purpose of the study we have conducted a quasi-experimental research and used a pretest-posttest design to investigate the second-level agenda-setting effects. Two experiments (a pilot and a main experiment) were conducted during the Spring term of 2017 in Turkey. The participants were selected from a large private university in Turkey for the experiments. The t-test results suggest that positive media emphasis on the images of Syrian refugees had a positive impact on public opinion and caused an overall attitude change in the public. © 2021 Elsevier B.V. All rights reserved.
Kurumsal iletişimde veriye dayalı hikaye anlatımı: Linkedin üzerine bir analiz
(2020) Chıshtı, Maliha Kamran; Ulucay, Dilek Melike
Storytelling with data has become an essential component of many fields, such as journalism, corporate communication, graphic design, and advocacy causes. New techniques for assimilating data visualisation into the narrative have become common, and authors and designers can narrate the same story differently. I concentrated on the study of narrative visualisation and its techniques through the collection of data-driven stories on LinkedIn. Drawing from the result of the analysis I presented, the common narrative techniques being used and formulated within four categories are communicating a narrative and explaining data, linking separated story elements, enhancing structure and navigation and providing controlled exploration. I described each of these techniques with examples through data-driven stories. Additionally, I discussed how storytelling was evolved. Finally, I concluded that more research work should be done on the technical part of storytelling. Keywords: Storytelling in corporate communication, Visual communication, Data visualisation, Narrative visualisation, Digital story, LinkedIn
Citation - WoS: 16
Citation - Scopus: 17
Self-presentation strategies and the visual framing of political leaders on Instagram: evidence from the eventful 2019 Istanbul mayoral elections
(SAGE PUBLICATIONS INC, 2024) Dilek Melike Ulucay; Gizem Melek; Ulucay, Dilek Melike; Melek, Gizem
This study aims to explore how political leaders used Instagram to execute self-presentation strategies in mayoral elections including the dominant use of personalized tactics. The article reports findings of a visual framing analysis of 2776 images featuring 2019 Istanbul mayoral election candidates Ekrem Imamoglu (the Republican People's Party CHP) and Binali Yildirim (the Justice and Development Party AKP). The case is unusual because the initial election which had resulted in Imamoglu's victory was cancelled and a re-run was subsequently held. After many events Imamoglu succeeded again becoming the first opposition politician to take control of Istanbul from the ruling AKP. In this study we adapt Grabe and Bucy's (2009) quantitative visual framing analysis to examine Instagram posts from candidacy announcements until the election re-run. The results show that both candidates used the Ideal Candidate frame with occasional increases in the frequency of the application of the Populist Campaigner frame. Self-frames in different time periods during this election are discussed as well the frames that voters engaged with most frequently.