Browsing by Author "Vural, Ceren Altuntas"

Now showing 1 - 7 of 7

Citation - WoS: 75
Citation - Scopus: 91
Customer segmentation for marinas: Evaluating marinas as destinations
(ELSEVIER SCI LTD, 2016) Neslihan Paker; Ceren Altuntas Vural; Paker, Neslihan; Vural, Ceren Altuntas
Marinas are a significant part of marine tourism activity and they are complex organizations having a highly heterogeneous business structure with many different companies trying to provide the various services that altogether compromise the so called marina services. From this perspective they can be described as destinations and analyzed with a destination marketing perspective. This study aims to conduct a benefit segmentation approach to marinas as destinations in order to identify the existing market segments based on yachters' expectations from them. Data were collected from 261 yachters of seven marinas located on Turkey's Aegean coast in 2014. The five identified segments are labelled as socially oriented indifferent supportive facilities oriented service and prestige oriented and touristic attractiveness oriented clusters. Clusters are validated by nine independent variables that define their socio-demographic characteristics and individual motivations for traveling to marinas. The results offer important implications both for practitioners and scholars. (C) 2016 Elsevier Ltd. All rights reserved.
Citation - WoS: 68
Citation - Scopus: 79
Embedding social innovation process into the institutional context: Voids or supports
(Elsevier Inc. usjcs@elsevier.com, 2017) Duygu Türker; Ceren Altuntas-Vural; Turker, Duygu; Vural, Ceren Altuntas; Altuntas Vural, Ceren
Social innovation (SI) is a complex construct that is lacking a unifying paradigm in social sciences. However together with the recent attention towards social change it requires a theoretical perspective that analyzes the construct within its institutional context (IC) without forgetting that the term is socially constructed. This current study aims to contribute to the literature by exploring and describing the inter-linkages between institutional voids (IVs)/institutional supports (ISs) perspectives and SI process by positioning the actor as the catalyzer and the change-agent. The study tries to explore if existing IVs or supports which are embedded in social-welfare commercial or public-sector logics stimulate SI and result in the development of these ideas. The research setting is deliberately selected as a developing country that deals with plenty of IVs and suffers from the lack of ISs, a research setting that exhibits a high degree of heterogeneity and a low institutionalization level. The results indicate that IVs stimulate SIs mostly at the incremental and institutional level where IS is inadequate. The heterogeneity of IVs and a low degree of institutionalization result in the heterogeneity of actions undertaken for SI. Implications for practitioners and scholars are recommended at the end of the paper. © 2017 Elsevier B.V. All rights reserved.
Social Responsibility Education Across Europe A Comparative Approach Preface
(SPRINGER INT PUBLISHING AG, 2016) Duygu Turker; Ceren Altuntas Vural; Samuel O. Idowu; Turker, Duygu; Vural, Ceren Altuntas; Idowu, Samuel O.; D Turker; CA Vural; SO Idowu
Citation - WoS: 3
Citation - Scopus: 7
Social Responsibility Education in Turkey
(Springer Nature, 2016) Huriye Toker; Duygu Türker; Ceren Altuntas-Vural; Turker, Duygu; Toker, Huriye; Altuntaş Vural, Ceren; Vural, Ceren Altuntas
As a developing country that has experienced severe economic social and environmental conditions due to the absence of institutional supports and arrangements Turkey urgently needs to adopt a new business paradigm that is built on a strong commitment to sustainable development with the integration of diverse stakeholders. In doing so the concept of social responsibility can provide a viable framework at the individual organizational and national levels. Springing the new ideas and conveying these ideas into the real systems though their students the universities have critical roles in such a large-scale transformation of individuals organizations and nations towards sustainable and socially responsible philosophy. Despite its increasing importance over the business sector and academic community the nature structure and implications of social responsibility education has not properly explored in Turkish context. The purpose of this study is to give an overall profile of social responsibility education at Turkish universities and then provide the quality and quantity of social responsibility education at Yasar University as one of the best cases in Turkey. The results of the survey which was conducted on 239 students at Yasar University reveal that when the students view social responsibility as a critical element of doing business their attitudes as consumers and prospective employees significantly positively changes towards socially responsible organizations. © 2022 Elsevier B.V. All rights reserved.
Supporting Healthcare Executive Managers' Decisions Through Dashboards
(WORLD SCIENTIFIC PUBL CO PTE LTD, 2016) Sabri Erdem; Turan Tolgay Kizilelma; Ceren Altuntas Vural; Vural, Ceren Altuntas; Kizilelma, Turan Tolgay; Erdem, Sabri
Information visualisation plays an important role for executives in order to drive business effectively and efficiently. Dashboard design which is one of the best tools of visualization to meet the information needs at adequate levels is becoming more important parallel to advances in information processing technologies. This study aims to provide a conceptual framework for developing a dashboard for executives. Healthcare management was chosen to demonstrate the methodology of research design data gathering and visualisation examples. Results show that the study is applicable to other areas as well to meet the information requirements of top and mid-level managers.
Citation - WoS: 19
Sustainable Demand Chain Management: An Alternative Perspective for Sustainability in the Supply Chain
(ELSEVIER SCIENCE BV, 2015) Ceren Altuntas Vural; Vural, Ceren Altuntas; M Ozsahin
Sustainable supply chain management (SSCM) has gained significant attention during the last years due to the increased attention paid to sustainable development targets both at the macro policy levels and at the individual organization levels. However there is a gap in the current SSCM literature that misses the link between demand chain management (DCM) and incorporating sustainability to the supply chain organization. This paper aims to contribute to the literature by offering an alternative perspective to SSCM that takes customer demand into consideration when designing developing and producing sustainable value propositions which consequently result in competitive advantage. The paper builds up a conceptual framework for sustainable demand chain management (SDCM) and calls for further research on the integration between marketing and SSCM both at the theoretical and empirical levels. (C) 2015 The Authors. Published by Elsevier Ltd.
Citation - WoS: 10
Citation - Scopus: 15
The prioritisation of service dimensions in logistics centres: a fuzzy quality function deployment methodology
(TAYLOR & FRANCIS LTD, 2016) Ceren Altuntas Vural; Okan Tuna; Vural, Ceren Altuntas; Tuna, Okan
This study takes a customer focus that prioritises the service-offering dimensions of logistics centres (LCs) by considering potential LC customer expectations. Applying a survey and a quality function deployment methodology to logistics service providers the study explores categorises and prioritises LC customer expectations and LC service characteristics. The results indicate that customer preferences mainly prioritise infrastructure and warehouse and intermodal dimensions. However when the cost dimension is included higher utility values are delivered through soft service dimensions like value-added or standard services. LC investors or undertakers can use these results to guide their design of market offerings by using the same methodology to assess expectations in their target markets.