Browsing by Author "Yarimoglu, Emel"

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Citation - WoS: 168
Citation - Scopus: 198
A conceptual framework for barriers of circular supply chains for sustainability in the textile industry
(WILEY, 2020) Ipek Kazancoglu; Yigit Kazancoglu; Emel Yarimoglu; Aysun Kahraman; Yarimoglu, Emel; Kazancoglu, Ipek; Kazancoglu, Yigit; Kahraman, Aysun
Circular economy is a contemporary concept including usage of renewable materials and technologies. The transition to the circular economy creates value through closed-loop systems reverse logistics eco-design product life cycle management and clean production. The aim of the study was to propose a holistic conceptual framework for barriers of circular supply chain for sustainability in the textile industry. Within this aim an in-depth literature review on barriers was conducted by covering all supply chain stages and circular initiatives in textile industry. Then a focus group study was implemented. In the focus group study barriers related to supply chains that prevent companies to implement the circular economy were discussed and validated. As a result a total of 25 barriers were classified under nine main categories such as (a) management and decision-making (b) labour (c) design challenges (d) materials (e) rules and regulations (f) lack of knowledge and awareness (g) lack of integration and collaboration (h) cost and (i) technical infrastructure.
Citation - WoS: 1
Citation - Scopus: 1
Analyzing the Direct Effect of Multidimensional Country Image on Purchase Intention: A Preliminary Study on Foreign Student in Turkiye
(ROUTLEDGE JOURNALS TAYLOR & FRANCIS LTD, 2024) Emel Yarimoglu; Neslihan Paker; Yarimoglu, Emel; Paker, Neslihan
The study examined direct effect of country image on purchase intention of Turkish product or service in the sample of foreign students. The questionnaire was developed by measures in literature and research was conducted by convenience sampling with foreign students living in Izmir City. In findings multidimensional country image was confirmed and its seven dimensions were obtained. It was found out that country image explained 19.9% of variance in purchase intention. This study filled the gap by confirming multidimensional structure of Turkiye's country image and showed direct effects of country image on purchase intention in the foreign student sample.
Araç Kiralama Sektöründe Hizmet Kalitesi Memnuniyet ve Sadakat İlişkileri
(2019) Emel Yarimoglu; MEHMET SIMSEK; Yarimoglu, Emel; Sımsek, Mehmet
Günümüzde bireysel araç kiralama sektörü güngeçtikçe büyümekte ve araç kiralama faaliyetindebulunan tüketici sayısı hızla artmaktadır. Bireyselaraç kiralama sektörünün büyümesi için sunulanhizmetlerin kaliteli olması ve tüketicilerin sunulanürün ve hizmetlerden duydukları memnuniyet vesadakat seviyelerinin yüksek olması gerekmektedir.Bu çalışmanın ana amacı, bireysel araç kiralamahizmetlerinin kalitesinin incelenmesi ve hizmetkalitesinin memnuniyet ve sadakat üzerindekietkilerinin araştırılmasıdır. İkincil amaç ise bireyselaraç kiralama hizmetlerinin kalitesinin demografikdeğişkenlere göre farklılaşıp farklılaşmadığınınincelenmesidir. Bu doğrultuda nicel yöntemlerdenanket tekniği kullanılarak daha önce araç kiralamasıyapmış 400 tüketici ile yüz yüze anket ve e-postayoluyla anket teknikleri vasıtasıyla veri toplanmıştır.Verilerin analizinde faktör korelasyon regresyonanalizleri ve bağımsız örneklemler T testi ve Anovatestinden yararlanılmıştır. Bulgularda araç kiralamahizmetleri kalitesi ölçeğinin üç boyutta toplandığı veteknik yeterlilik boyutunun hem memnuniyeti hemde sadakati güçlü bir şekilde etkilediği görülmüştür.Ayrıca teknik yeterlilik boyutunun tüketicilerinmedeni durumlarına ve eğitim durumlarına göre defarklılaştığı bulunmuştur. Bu çalışma sadece bireyselaraç kiralama sektöründe sunulan hizmetlerinkalite boyutlarına odaklanması ve bu boyutlarındemografik değişkenlere göre incelenmesi açısındanözgün bir çalışmadır.
Citation - WoS: 27
Citation - Scopus: 36
Factors influencing Turkish parents’ intentions towards anti-consumption of junk food
(Emerald Group Holdings Ltd., 2019) Emel Kursunluoglu Yarimoglu; Ipek Kazançoǧlu; Zeki Atıl Bulut; Yarimoglu, Emel; Bulut, Zeki Atıl; Kazancoglu, Ipek
Purpose: The purpose of this paper is to analyze parents’ intentions toward the anti-consumption of junk food for their children. The paper incorporated the theory of planned behavior (TPB) using two external factors which previously have not been investigated together. Design/methodology/approach: A questionnaire was designed from previous studies consisting of the constructs of the TPB (intention attitude subjective norm perceived behavioral control) and two external factors (anticipated regret and perceived risk). An online survey was conducted among 392 participants. Confirmatory factor analysis and structural equation modeling were used to test the hypotheses. Findings: All hypotheses were supported. Attitudes subjective norms and perceived behavioral control affected parental intentions toward the anti-consumption of junk food. The two external factors of the model also affected parental intentions toward the anti-consumption of junk food. Research limitations/implications: There were four limitations regarding participants the research model and product type. Practical implications: Junk food producers sellers fast food restaurants and public policies should encourage healthy lifestyles particularly for children. Junk food producers and fast food restaurants should offer healthier nutritional options. Governmental policies should include legal regulations to restrict marketing strategies for unhealthy products. Parents as the primary influencers of children should be educated regarding the anti-consumption of junk food. Originality/value: The study contributed to the anti-consumption literature by analyzing buying intentions toward junk food within the concept of anti-consumption analyzing intentions by adding anticipated regret and perceived risk to the TPB model and analyzing the effects of perceived risk on anticipated regret. © 2021 Elsevier B.V. All rights reserved.
Citation - Scopus: 2
Femvertising: A new concept for female empowerment in advertising
(Taylor and Francis, 2021) Emel Kursunluoglu Yarimoglu; Yarimoglu, Emel
[No abstract available]
Citation - WoS: 8
Citation - Scopus: 8
How service quality in hospitals varies based on hospital ownership and demographics: a study on Turkish patients living urban areas
(ROUTLEDGE JOURNALS TAYLOR & FRANCIS LTD, 2022) Emel Yarimoglu; Gorkem Ataman; Yarimoglu, Emel; Ataman, Gorkem
Recently measuring service quality in hospitals has become crucial topic since the increasing importance of healthcare sector. The aim of the study was to show the differences in patients' service quality perceptions based on hospital ownership and demographics in Turkey. Service quality was measured by SERVPERF scale and the survey was conducted with 715 patients chosen by convenience sampling in Izmir City Turkey using face-to-face survey technique. Between-subject factorial ANOVA designs (2*2 and 2*3) were used in data analysis. In findings main effects for hospital ownership were found to be significant in all models. It showed that service quality in private hospitals was perceived higher than public hospitals. However main effects for demographics were not significant. The interaction effects between hospital ownership and only three demographics (age marital status and income) were found to be significant. These showed that younger patients perceived service quality higher in private hospitals while older patients perceived it lower. Single patients perceived service quality higher in private hospitals than married patients while the opposite was observed for public hospitals. The medium or high-income level patients perceived service quality higher in private hospitals but the opposite was obtained for public hospitals.
Citation - WoS: 107
Citation - Scopus: 113
Investigating barriers to circular supply chain in the textile industry from Stakeholders’ perspective
(Taylor and Francis Ltd., 2022) Ipek Kazançoǧlu; Yigit Kazancoglu; Aysun Kahraman; Emel Kursunluoglu Yarimoglu; Gunjan Soni; Yarimoglu, Emel; Soni, Gunjan; Kazancoglu, Ipek; Kazancoglu, Yigit; Kahraman, Aysun
The objectives of this study are to understand the circular supply chain barriers for textile companies to implement the circular economy. Main contributions of the study were to propose a specific framework that reveals circular supply chain barriers in transition to circular economy with holistic view by encompassing all stakeholders to reveal causal relationships among the circular supply chain barriers within textile industry. Causal relationships between the proposed circular supply chain barriers were identified by Fuzzy-Decision Making Trial and Evaluation Laboratory (DEMATEL) method. The barriers are classified under cause and effect groups and related implications are proposed. The findings of this study are lack of collecting sorting and recycling reluctance for acceptance of CE model and problems related to uniformity and standardisation are revealed as the most important barriers respectively. Moreover lack of technical knowledge is the most influencing factor whereas challenges in product design is the most influenced factor. © 2023 Elsevier B.V. All rights reserved.
Service quality models
(Edward Elgar Publishing Ltd., 2023) Emel Kursunluoglu Yarimoglu; Yarimoglu, Emel
[No abstract available]
Service Quality Satisfaction and Loyalty Relations in the Car Rental Industry
(EGE UNIV FAC ECONOMICS & ADMIN SCIENCES, 2019) Mehmet Simsek; Emel Yarimoglu; Simsek, Mehmet; Yarimoglu, Emel
Today the car rental industry has been growing day by day and the numbers of consumers who have rented a car before have been increasing sharply. For the growth in the car rental industry services provided should be high-quality and consumers' satisfaction and loyalty levels of these services should be at the high level. The main aim of this research was to examine the quality of the services in the individual car rental industry and analyze the effects of service quality on satisfaction and loyalty. The second aim of the study was to analyze whether car rental service quality differentiate based on demographics or not. Within these aims data were gathered from 400 consumers who have rented a car before via face-to-face survey and e-mail survey techniques. Factor analysis correlation analysis regression analysis independent sample T test and Anova test were used in data analysis. In findings it was seen that there were three dimensions of the car rental service quality scale and the technical competence dimension affected both satisfaction and loyalty influentially. Also it was found out that the technical competence dimension differentiated based on marital and education status of the customers. This study was an original study for focusing on the quality dimensions of services provided only in the individual car rental industry and examining these dimensions based on demographic variables.
Citation - WoS: 141
Citation - Scopus: 167
The extended theory of planned behavior in Turkish customers' intentions to visit green hotels
(WILEY, 2020) Emel Yarimoglu; Tugrul Gunay; Yarimoglu, Emel; Gunay, Tugrul
Over the last decade many studies have started to focus on understanding customers' green purchase intentions since the increasing importance of environmental issues in the hotel industry. This study examined customers' intentions to visit green hotels by using the theory of planned behavior. Two constructs environmentally friendly activities and overall image were incorporated into the theory and the extended theory of planned behavior model was tested. The aim of this study was to analyze the effects of the extended theory of planned behavior constructs (attitudes towards green hotels subjective norms perceived control environmentally friendly activities and overall image) on visit intentions and also to predict the effects of visit intentions on willingness to pay satisfaction and loyalty. Within this aim the research model was formed to show the antecedents and consequences of intentions to visit green hotels. Data were collected by face-to-face survey technique and 400 usable questionnaires were held from the customers in Izmir City Turkey. In the findings four of five constructs in the antecedents of intentions except perceived control were found as significant and all three consequences of intentions were found as significant. The results of the study supported the usage of the extended theory of planned behavior in the context of green hotels. Theoretical contributions and discussions were explained lastly.
Citation - Scopus: 5
The Road to Femvertising: Stereotypes and Empowerment Analysis in Turkish Television Advertisements
(Bridgewater State College, 2022) Emel Kursunluoglu Yarimoglu; Yarimoglu, Emel
Women have been represented by stereotypes and gender roles in the advertising industry for years. A new era of strong women representations has begun with female empowerment activities in advertising. Female empowerment in advertising is called femvertising. Femvertising activities aim to destroy stereotypes in advertisements ignore sexuality give pro-female messages and represent women in an authentic way. The purpose of the study is to investigate women’s representations in television advertising by analyzing stereotypes and female empowerment in Turkey. For this purpose television advertisements broadcasting on Turkish television channels between September 2020 and November 2020 were examined by content analysis. In Turkey television ratings and shares were lower in Summer 2020 and started to rise after September 2020. Due to the increase in ratings and shares in Fall 2020 the television advertisements broadcasted in September October and November 2020 were included in the research to understand women representations in Turkish television advertising. A total of 189 television advertisements were analyzed after eliminating all repeated advertisements during this period. A coding schema was formed to examine the advertisements and the criteria from previous studies such as gender narrator age roles characters and empowerment activities were used in the coding schema. Findings revealed that women continue to be represented by stereotypes and shown in passive roles such as parenting and housekeeping. Female empowerment activities were used in only 28 of 189 advertisements. The research contributes to the literature of women’s studies in terms of showing the latest findings related to women representations in broadcast advertising © 2022 Elsevier B.V. All rights reserved.
TÜKETİCİLER SOSYAL MEDYAYI NASIL VE NİÇİN KULLANIRLAR?: KULLANICI TARAFINDAN OLUŞTURULMUŞ İÇERİK VE KULLANIMLAR & DOYUMLAR KURAMLARINA DAYALI NİTEL BİR ÇALIŞMA
(2019) eda yasa ozelturkay; Emel Yarimoglu; Yarimoglu, Emel; Ozelturkay, Eda Yasa
Bu çalışmanın amacı tüketicilerin sosyal medyayı nasıl ve niçin kullandıklarını analiz etmektir. Bu amaç doğrultusunda çalışmada kullanıcı tarafından oluşturulmuş içerik ve kullanılar ve doyumlar kuramı kullanılmıştır. Çalışma nitel bir araştırma olarak tasarlanmış olup otuz iki sosyal medya kullanıcısıyla yarı-yapılandırılmış görüşmelerle tamamlanmıştır. Elde edilen veriler içerik analizi tekniği ile analiz edilmiştir. Kullanıcı tarafından oluşturulmuş içerik ile ilgili bulgular, katılımcıların sosyal medyayı bilgi tüketme kendini gerçekleştirme amaçlı içerik yaratma ile beğeniler ve yorumlar vasıtasıyla sosyal etkileşime geçme şeklinde kullandıklarını göstermiştir. Kullanım ve doyumlar ile ilgili bulgularda, tüketiciler için altı işletmeler için beş farklı kullanım ve doyum elde edildiği görülmüştür.
Turkish Gen Y Customers’ Visit Intentions and Word of Mouth Activities Regarding Online Travel Agencies
(Springer Science and Business Media B.V., 2020) Yigit Sebahattin Bozkurt; Emel Kursunluoglu Yarimoglu; Yarimoglu, Emel; Bozkurt, Yigit Sebahattin; A. Kavoura , E. Kefallonitis , P. Theodoridis
Tourism industry in Turkey has been developing dramatically. Adapting online technologies to tourism industry have become inevitable and travel agencies have started to transform their brick and mortar businesses to click and mortar even click-only businesses since they prefer to be accessible everywhere in the world. Online travel agencies have become popular alternatives during online travel planning and booking. Consumers can only get information from online travel agencies or they can buy from these websites. The aim of this research was to analyze the characteristics of Gen Y customers’ internet usage and show the relationships between word of mouth activities regarding online travel agencies and visit intention to online travel agencies. Within this aim the questionnaire was created and conducted in Izmir City with 240 Gen Y customers chosen by convenience sampling technique in April 2017. Descriptive statistics factor analysis and regression analysis were used in data analysis. Findings showed that 81.7% of customers preferred shopping from the internet and 82.5% of customers preferred booking a hotel online. As a result of factor analyses one dimension arose for visit intention to online travel agencies and one dimension was obtained for word of mouth construct. To test the hypothesis regression analysis was implemented to the constructs and it showed that word of mouth explained 49.3% of variance in visit intention to online travel agencies. Results showed that Turkish Gen Y customers were open to use online technologies in tourism industry. It was suggested to travel agencies to use online channels and pay attention to word of mouth activities of their customers for increasing visit intention. © 2022 Elsevier B.V. All rights reserved.
Uluslararası Endüstriyel Pazarlarda Müşteri Memnuniyeti Güven ve Sadakat İlişkileri: Dikkan Firması Örneği
(2018) Fatih Mehmet SANCAK; Emel Yarimoglu; Yarimoglu, Emel; Sancak, Fatih Mehmet
Uluslararası endüstriyel pazarlar endüstriyel işletmelerin rekabet koşullarındaayakta kalabilmeleri için yeni stratejik hamleler ve ilişkiler geliştirmesini zorunlukılmaktadır. Her işletme için olduğu gibi endüstriyel işletmeler için de müşterimemnuniyeti ulaşılması gereken en önemli hedeftir. Müşteri memnuniyeti sayesindeendüstriyel işletmeler uluslararası endüstriyel pazarlarda bir adım öne geçebilmekte vediğer firmalarla ilişkilerini sürdürebilmektedir. Endüstriyel firmalar uluslararasıpazarlarda ilişki ağlarını geliştirebilmek için değer yaratma beklentileri karşılama vegüven sağlama konularına önem vermektedir. Bu araştırmanın amacı uluslararasıendüstriyel pazarlarda müşteri memnuniyetinin güven ve sadakat ile olan ilişkisininanaliz edilmesidir. Bu amaç doğrultusunda endüstriyel pazarlarda faaliyet gösteren birTürk firmasının uluslararası pazarlarda çalıştığı farklı şirketlerden veri toplanmıştır.Veri toplama yöntemi olarak e-posta yoluyla anket tekniği kullanılmış ve Nisan-Mayıs2017 tarihlerinde uluslararası endüstriyel pazarlardaki firmalarda çalışan yabancımüşteriler ile anket yapılmıştır. Verilerin analizinde faktör analizi ve çoklu regresyonanalizleri kullanılmıştır. Faktör analizi sonucunda araştırmada kullanılan INDSATmüşteri memnuniyeti ölçeği beş boyut altında toplanmıştır. Bu boyutlar şu şekildeisimlendirilmiştir: Teknik Servis Memnuniyeti Ürün Memnuniyeti SatışTemsilcilerinden Memnuniyet Sağlanan Bilgi ve Belgelerden Memnuniyet SiparişSürecinden Memnuniyet. Güven ve sadakat ölçekleri ise tek bir boyut altındatoplanmıştır. Hipotezleri test etmek için uygulanan regresyon analizleri sonucunda, müşteri memnuniyetinin güvenin % 55 2’sini açıkladığı sadakatin ise % 54 5’iniaçıkladığı görülmüştür. Araştırma hem endüstriyel hem de uluslararası pazarlardamemnuniyet-güven ve memnuniyet-sadakat ilişkilerini incelemesi açısından literatürekatkı sağlamıştır.
Understanding Healthy Eating Behaviors of Slovak Young Consumers: A Preliminary Study in Bratislava
(Springer Nature, 2025) Emel Kursunluoglu Yarimoglu; Lucia Vilčekovà; Yarimoglu, Emel; Vilcekova, Lucia; A. Kavoura , V.-A. Briciu , A. Briciu
The European Union and United Nations have been working on promoting healthy eating behaviors and increasing physical activity for years. The aim of the study was to get insights about young consumers’ healthy eating behaviors and understand their perspectives regarding healthy eating for young people in Bratislava which is underrepresented in literature. Within this aim a preliminary study of a qualitative research was conducted with a convenient sample of 16 students and data were collected by written text. Data were analyzed by content analysis. These preliminary findings that are part of a broader research showed that participants’ macronutrient consumption is not sufficient for their ages. In terms of healthy eating they have several patterns which can be comparable among students. Promoting healthy eating behaviors should be tailored to the specific needs and preferences of young consumers. Targeted educational campaigns to promote healthy eating behaviors to make healthy food more affordable and accessible to young consumers and to create a supportive environment for healthy eating among young consumers should be implemented. © 2025 Elsevier B.V. All rights reserved.
Citation - WoS: 128
Citation - Scopus: 153
Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behavior model
(WILEY, 2019) Emel Yarimoglu; Gul Binboga; Yarimoglu, Emel; Binboga, Gul
For past few decades consumers have lately started to adapt sustainable consumption in emerging countries. The increasing importance of sustainable consumption led the researchers to analyze green purchase and ecological behaviors. The aim of this study was to examine the antecedents of ecologically conscious consumer behavior model and show the relationships among ecologically conscious consumer behavior green purchase conspicuous behavior and green purchase intention based on the theory of planned behavior in an emerging country. Data were collected from 650 consumers in Turkey one of the emerging countries by using face-to-face survey technique and analyzed by factor analyses and structural equation modelling. In findings environmental concern altruism and perceived consumer effectiveness were found as the antecedents of the model and there were significant effects of ecologically conscious consumer behaviors on green purchase conspicuous behaviors and green purchase intentions.