Browsing by Author "Zonah, Sayyeda"

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Miras turizminin dijitalleşmesi: Avrupa müzelerine bir bakış
(2022) Zonah, Sayyeda; Umutlu, Asst. Gökçe Özdemir
Turizm endüstrisi, dünyadaki yeni trendlere uyum sağlamak için dijital uygulamaları benimsemektedir. Bu çalışma, Avrupa'nın akıllı şehirlerindeki müzelerin teknolojik uygulamalarını inceleyerek miras turizminin dijitalleşmesini ele almaktadır. Bu tez, Avrupa'daki ünlü müzelerin uyguladığı teknolojik yenilikleri araştırmakta ve dijital uygulamaların kullanılmasının ziyaretçi katılımını nasıl arttırdığını incelemektedir. Teknoloji ve kültürel mirasın birlikte derinlemesine incelenerek dijital turizmle ilgili yeni bakış açıları sunmaktadır.
Citation - WoS: 5
Citation - Scopus: 9
Revolutionising Heritage Interpretation with Smart Technologies: A Blueprint for Sustainable Tourism
(MDPI, 2025) Gokce Ozdemir; Sayyeda Zonah; Zonah, Sayyeda; Ozdemir, Gokce
This study investigates the integration of digital technologies in leading European museums to enhance heritage interpretation increase visitor engagement and contribute to sustainable tourism. As museums increasingly adapt to the digital age they seek innovative solutions to enrich the visitor experience while promoting sustainability. This research uses a content analysis approach to examine the strategies employed by four prominent museums-the Louvre the British Museum the Prado Museum and the Rijksmuseum. Key digital initiatives including virtual tours educational apps and online collections are identified as central components of their efforts to improve accessibility facilitate interactive learning and attract a wider global audience. Our findings highlight that these digital innovations not only provide visitors with more engaging and informative experiences but also align with sustainability objectives such as reducing carbon footprints and supporting cultural preservation. This study concludes that by leveraging smart technologies museums are evolving into dynamic globally connected institutions that strike a balance between conservation and visitor engagement thereby fostering a more sustainable and inclusive approach to heritage tourism.
Citation - Scopus: 1
Transcending beyond sustainable tourism through a 'well-being' perspective: The 'BEST' sustainability framework for the new normal
(Springer Nature, 2024) Gulen Gulen Hashmi; Sayyeda Zonah; Zonah, Sayyeda; Hashmi, Zeynep Gulen
This chapter aims to redefine sustainable tourism by providing a sustainability framework the BEST (Beyond Sustainable Tourism) which highlights the evolution of sustainable tourism through the Covid-19 pandemic to the post-pandemic new normal. The BEST focuses on the shift in mindset that goes beyond the concept of 'sustainable tourism' and uses a model with two axes: The vertical axis is built on managing tourism demand and supply with an economic concern while simultaneously creating value through well-being concerns initiated by the pandemic. The horizontal axis looks at tourism development in terms of quantity and growth while considering quality of tourism as a requirement for transcending beyond sustainable tourism. The four quadrants of the sustainability framework distinguish between 'Overtourism' 'Green Tourism' 'Responsible Tourism' and 'Regenerative Tourism' each of which represents evolving phases of sustainable tourism based on changing tourism behaviour and new forms of tourism. The BEST is an analytical tool for understanding sustainable tourism in terms of changing tourism behaviour towards quality of tourism and well-being concerns. Further empirical research and tourism case studies could build upon this framework to explore perceptions of various tourism stakeholders regarding other forms of tourism behaviour that contribute to going 'beyond sustainable tourism'. © 2024 Elsevier B.V. All rights reserved.