Araştırma Çıktıları | TR-Dizin | WoS | Scopus | PubMed

Permanent URI for this communityhttps://gcris.yasar.edu.tr/handle/123456789/11287

Browse

Browsing Araştırma Çıktıları | TR-Dizin | WoS | Scopus | PubMed by Institution Author "Alikiliç, Özlem (54415313200)"

Filter results by typing the first few letters
Now showing 1 - 2 of 2
  • Thumbnail Image
    Book Part
    Broadening the concept of green marketing: Strategic corporate social responsibility
    (IGI Global, 2018) Ozlem Alikilic; Alikiliç, Özlem
    This chapter investigates the concept of strategic corporate social responsibility to broaden the concept of green marketing. The guiding thesis is that social marketing has evolved throughout the decades and has led to strategic corporate social responsibility. There is however a lack of consensus on the definition of corporate social responsibility as the fundamental norm of this strategic state. In this chapter a strategic framework that offers to broaden the concept of green marketing is provided. This chapter also explores the nature of strategic corporate social responsibility with a view towards understanding its components. Then discussion is framed by CSR theories and critical approaches. © 2018 Elsevier B.V. All rights reserved.
  • Thumbnail Image
    Article
    Citation - WoS: 1
    Citation - Scopus: 3
    Broadening the Concept of Green Marketing: Strategic Corporate Social Responsibility
    (IGI GLOBAL, 2015) Ozlem Alikilic; Alikiliç, Özlem
    This chapter investigates the concept of strategic corporate social responsibility to broaden the concept of green marketing. The guiding thesis is that social marketing has evolved throughout the decades and has led to strategic corporate social responsibility. There is however a lack of consensus on the definition of corporate social responsibility as the fundamental norm of this strategic state. In this chapter a strategic framework that offers to broaden the concept of green marketing is provided. This chapter also explores the nature of strategic corporate social responsibility with a view towards understanding its components. Then discussion is framed by CSR theories and critical approaches.