Kamu yönetiminde halkla ilişkiler: Kuzey Irak kamu kurumları çalışanlarının algıları üzerine bir araştırma

Abstract

Development of public relations in a country is highly related to the understanding of the importance of public relations functions by the public administrators of that country. This thesis aims to analyze the perceptions of Northern Iraq's public employees on the public relations functions, and to evaluate the present status of public relations in Northern Iraq. Towards this aim, literature on public relations in public administration is examined in details, and the experiences of Iraqi and Northern Iraqi bureaucracies are evaluated in connection with public crisis communication, right of information, public opinion and public diplomacy concepts. A survey of 391 public employees from Sulaymaniyah, Erbil and Dohuk is conducted in order to analyze Northern Iraq public employees' perceptions on several public relations functions. Findings revealed that Northern Iraq public employees have generally positive perceptions on public relations. However, due to the regional status of Northern Iraq and its problems with the central Iraqi Government, the employees perceived that certain public relations functions couldn't be performed at a desirable level. Within this context, it is contented that more professionally educated personnel, better budgetary resources and technical infrastructure will offer better possibilities of public relations functions.

Halkla ili kilerin bir tilkedeki geli mi Iik dtizeyi, btiytik olvtide o tilke kamu yoneticilerinin halkla ili kileri levinin onemini kavramalanna baghd1r. Bu 9ah ma, Kuzey Irak kamu yoneticilerinin halkla ili kiler i levlerine yonelik alg!lanm analiz ederek Kuzey Irak'ta halkla ili kilerin mevcut durumunu degerlendim1eyi amaylamaktad1r. Bu ama9 dogrultusunda, kamuda halkla ili kiler Iiterattirli aynntii1 olarak incelenmi, kamusal kriz ileti imi, bilgi edinme hakk1, kamuoyu ve kamu diplomasisi kavramlan baglammda Irak ve Kuzey Irak btirokrasisi deneyimi degerlendirilmi tir. <;::ah ma kapsammda, Stileymaniye, Erbil ve Dohuk kentlerinde 391 kamu 9ah anma yonclik bir anket geryekle tirilmive Kuzey Irak kamu yah anlanmn 9qitli halkla ili kiler i levlerine yonelik algiian analiz edilmi tir. Bulgular, Kuzey Irak kamu yah anlannda genellikle halkla ili kilere yonelik olumlu algilan bulundugunu gostermektedir. Ancak, Kuzey Irak'm bolgesel yonetim yap1s1 ve merkezi Irak Hi.iklimeti arasmdaki sorunlar nedeniyle, baz1 halkla ili kiler i Ievlerinin istenilen dtizeyde geryekle tirilemcdiginin algilandigi gc)rtilmektedir. Bu baglamda, daha profesyonel egitimli pcrsonel, biit9c imkanlan ve teknik alt yap1 konulannda geryekle tirilecek iyile tinnelerin daha ileri dli:;,cyde halkla ili kiler i levlerinc imkan saglayacag1 dti lin tilmektedir