Analyzing the Direct Effect of Multidimensional Country Image on Purchase Intention: A Preliminary Study on Foreign Student in Turkiye

dc.contributor.author Emel Yarimoglu
dc.contributor.author Neslihan Paker
dc.contributor.author Yarimoglu, Emel
dc.contributor.author Paker, Neslihan
dc.date JUL 2
dc.date.accessioned 2025-10-06T16:21:00Z
dc.date.issued 2024
dc.description.abstract The study examined direct effect of country image on purchase intention of Turkish product or service in the sample of foreign students. The questionnaire was developed by measures in literature and research was conducted by convenience sampling with foreign students living in Izmir City. In findings multidimensional country image was confirmed and its seven dimensions were obtained. It was found out that country image explained 19.9% of variance in purchase intention. This study filled the gap by confirming multidimensional structure of Turkiye's country image and showed direct effects of country image on purchase intention in the foreign student sample.
dc.identifier.doi 10.1080/10669868.2024.2333238
dc.identifier.issn 1066-9868
dc.identifier.issn 1528-6959
dc.identifier.scopus 2-s2.0-85190448035
dc.identifier.uri http://dx.doi.org/10.1080/10669868.2024.2333238
dc.identifier.uri https://gcris.yasar.edu.tr/handle/123456789/6640
dc.identifier.uri https://doi.org/10.1080/10669868.2024.2333238
dc.language.iso English
dc.publisher ROUTLEDGE JOURNALS TAYLOR & FRANCIS LTD
dc.relation.ispartof Journal of East-West Business
dc.rights info:eu-repo/semantics/closedAccess
dc.source JOURNAL OF EAST-WEST BUSINESS
dc.subject Buying intention, country image, Erasmus student, international student, young generation
dc.subject BRAND EQUITY, CONSUMERS, DESTINATION, ATTITUDES, VARIABLES, TOURISTS, CHINESE, MODEL
dc.subject Buying Intention
dc.subject Erasmus Student
dc.subject Country Image
dc.subject International Student
dc.subject Young Generation
dc.title Analyzing the Direct Effect of Multidimensional Country Image on Purchase Intention: A Preliminary Study on Foreign Student in Turkiye
dc.type Article
dspace.entity.type Publication
gdc.author.id Paker, Neslihan/0000-0001-8087-7758
gdc.author.id Yarimoglu, Emel/0000-0002-0484-5006
gdc.author.scopusid 56941810800
gdc.author.scopusid 57188930082
gdc.author.wosid Yarimoglu, Emel/Y-8488-2018
gdc.author.wosid Paker, Neslihan/D-7012-2016
gdc.bip.impulseclass C5
gdc.bip.influenceclass C5
gdc.bip.popularityclass C5
gdc.coar.type text::journal::journal article
gdc.collaboration.industrial false
gdc.description.department
gdc.description.departmenttemp [Yarimoglu, Emel] Yasar Univ, Fac Business, Izmir, Turkiye; [Paker, Neslihan] Izmir Kavram Vocat Sch, Izmir, Turkiye
gdc.description.endpage 282
gdc.description.issue 3
gdc.description.publicationcategory Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
gdc.description.startpage 267
gdc.description.volume 30
gdc.description.woscitationindex Emerging Sources Citation Index
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gdc.identifier.wos WOS:001200474200001
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gdc.index.type Scopus
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gdc.oaire.influence 2.4142068E-9
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gdc.oaire.keywords Buying Intention
gdc.oaire.keywords Country Image
gdc.oaire.keywords Young Generation
gdc.oaire.keywords Erasmus Student
gdc.oaire.keywords International Student
gdc.oaire.popularity 2.9588756E-9
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gdc.virtual.author Paker, Neslihan
gdc.virtual.author Yarimoğlu, Emel
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oaire.citation.endPage 282
oaire.citation.startPage 267
person.identifier.orcid Paker- Neslihan/0000-0001-8087-7758, Yarimoglu- Emel/0000-0002-0484-5006
publicationissue.issueNumber 3
publicationvolume.volumeNumber 30
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