Promoting sustainable ventures among university students in Pakistan: an empirical study based on the theory of planned behavior

Abstract

Purpose: This study aims to examine the drivers of sustainable entrepreneurship intention (SEI) among university students in Pakistan. Design/methodology/approach: A survey-based methodology was used to collect the data from the participants. Further this study used covariance-based structural equation modeling to test the proposed hypotheses. Findings: The findings of this study confirm that the model of sustainable entrepreneurship is effective as it explains 83% variance to predict SEI among the students. Originality/value: This research has contributed to the literature of sustainable entrepreneurship and proposed valuable insights in understanding the influence of sustainability education sustainability attitude self-efficacy and self-identity on SEI. © 2021 Elsevier B.V. All rights reserved.