IMC Strategies of Festivals in Destination Branding
| dc.contributor.author | Gökçe Özdemir | |
| dc.contributor.author | Duygu Türkmenoğlu | |
| dc.contributor.author | Türkmenoğlu, Duygu | |
| dc.contributor.author | özdemir, Gökçe | |
| dc.contributor.editor | A. Kavoura , D.P. Sakas , P. Tomaras | |
| dc.date.accessioned | 2025-10-06T17:52:00Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | Festivals are considered as short-term but major attractions by destination marketers. Integrated marketing communications of festivals will be assessed in this study based on the nature of festivals in terms of destination branding. Since destination branding is a common practice to promote the destination’s history lifestyle and culture, festivals are used to create such a reputation by destination marketers. Destination branding is a strategic instrument to publicize a destination’s competitive advantages. Therefore in this paper integrated marketing communication strategies of festivals are evaluated that reinforce the branding of destinations through multimethod analysis. © 2022 Elsevier B.V. All rights reserved. | |
| dc.identifier.doi | 10.1007/978-3-319-33865-1_16 | |
| dc.identifier.isbn | 9783031900532, 9789819665259, 9783319338637, 9783031766572, 9783030552763, 9783030305482, 9783031065804, 9783031261206, 9783030506759, 9789811678172 | |
| dc.identifier.isbn | 9783319338637 | |
| dc.identifier.isbn | 9783319338651 | |
| dc.identifier.issn | 21987254, 21987246 | |
| dc.identifier.issn | 2198-7254 | |
| dc.identifier.issn | 2198-7246 | |
| dc.identifier.scopus | 2-s2.0-85125674928 | |
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| dc.identifier.uri | https://gcris.yasar.edu.tr/handle/123456789/9708 | |
| dc.identifier.uri | https://doi.org/10.1007/978-3-319-33865-1_16 | |
| dc.language.iso | English | |
| dc.publisher | Springer Science and Business Media B.V. | |
| dc.relation.ispartof | 4th International Conference on Strategic Innovative Marketing IC-SIM 2015 | |
| dc.relation.ispartofseries | Springer Proceedings in Business and Economics | |
| dc.rights | info:eu-repo/semantics/closedAccess | |
| dc.source | Springer Proceedings in Business and Economics | |
| dc.subject | Destination Branding, Festivals, Integrated Marketing Communications (imc) | |
| dc.subject | Destination Branding | |
| dc.subject | Integrated Marketing Communications (IMC) | |
| dc.subject | Festivals | |
| dc.title | IMC Strategies of Festivals in Destination Branding | |
| dc.type | Conference Object | |
| dspace.entity.type | Publication | |
| gdc.author.scopusid | 57475311900 | |
| gdc.author.scopusid | 34974573500 | |
| gdc.author.wosid | ÖZDEMİR, GÖKÇE/AAL-4282-2020 | |
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| gdc.description.department | ||
| gdc.description.departmenttemp | [Ozdemir, Gokce; Turkmenoglu, Duygu] Yasar Univ, Dept Tourism Management, Izmir, Turkey | |
| gdc.description.endpage | 137 | |
| gdc.description.publicationcategory | Konferans Öğesi - Uluslararası - Kurum Öğretim Elemanı | |
| gdc.description.startpage | 131 | |
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| gdc.virtual.author | Öner, Erdinç | |
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| person.identifier.scopus-author-id | Özdemir- Gökçe (34974573500), Türkmenoğlu- Duygu (57475311900) | |
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