Adaptation of hospitality service quality scales for marina services

Abstract

Main purpose of this study is to reveal the effects of service quality perceptions of yachtsmen on their satisfaction repurchase and recommendation intensions towards "Five Gold Anchors" awarded marinas in Turkey. Research was conducted in four languages on 246 yachtsmen from 19 nations. Confirmatory factor analysis is used for data purification of Marinas' Service Quality Dimensions. Multiple regression analyses are used to test the research hypotheses. Besides putting forward a sector specific service quality instrument results revealed significant recommendations on how to increase the degree of yachtsmen's satisfaction towards their service providers for both researchers and practitioners. © 2016 Elsevier B.V. All rights reserved.