Online pressrooms: Journalists’ expectations from public relations practitioners concerning online media relations

dc.contributor.author Ümit Atabek
dc.contributor.author Ozlem Alikilic
dc.contributor.author Alikilic, Ozlem Asman
dc.contributor.author Atabek, Umit
dc.date.accessioned 2025-10-06T17:51:07Z
dc.date.issued 2020
dc.description.abstract Online pressrooms are important for public relations practitioners when improving their media relations in a rapidly developing new media ecosystem. This paper aims to provide an insight into the journalists’ preferences when retrieving information from online pressrooms. In a mixed design qualitative and quantitative data were collected from Turkish journalists. As the first step of the study a focus group with 11 journalists was conducted to understand what the expectations of journalists of online pressrooms are and how they verbally express these demands. These qualitative data were then used for the structuring of a survey questionnaire that was applied to a sample of 155 journalists. Results in-dicate that journalists were frustrated by the current state of online pressrooms. Journalists asserted that information-rich and skilfully designed pressrooms help increase the corporations’ credibility. Journalists designated visuals and news archives as the most important contents for an online pressroom. It is also found that journalists trust more an organization if they receive fast answers from an author-ized media relations person. Furthermore our cluster analysis revealed that junior journalists with more new media practice have more trust in organizations with successful online media relations. © 2021 Elsevier B.V. All rights reserved.
dc.identifier.doi 10.21018/RJCPR.2020.3.309
dc.identifier.issn 14548100, 23445440
dc.identifier.issn 1454-8100
dc.identifier.issn 2344-5440
dc.identifier.scopus 2-s2.0-85099827676
dc.identifier.uri https://www.scopus.com/inward/record.uri?eid=2-s2.0-85099827676&doi=10.21018%2FRJCPR.2020.3.309&partnerID=40&md5=94d292a7612dba77b3eefc853ead8db9
dc.identifier.uri https://gcris.yasar.edu.tr/handle/123456789/9272
dc.identifier.uri https://doi.org/10.21018/RJCPR.2020.3.309
dc.language.iso English
dc.publisher National University of Political Studies and Public Administration
dc.relation.ispartof Romanian Journal of Communication and Public Relations
dc.rights info:eu-repo/semantics/closedAccess
dc.source Romanian Journal of Communication and Public Relations
dc.subject Journalists Public Relations Practitioners, Online Media Relations, Online Pressrooms
dc.subject Online Media Relations
dc.subject Journalists, Public Relations Practitioners
dc.subject Journalists
dc.subject Online Pressrooms
dc.subject Public Relations Practitioners
dc.title Online pressrooms: Journalists’ expectations from public relations practitioners concerning online media relations
dc.type Article
dspace.entity.type Publication
gdc.author.id Atabek, Umit/0000-0002-7573-0839
gdc.author.scopusid 54415313200
gdc.author.scopusid 54415438900
gdc.bip.impulseclass C5
gdc.bip.influenceclass C5
gdc.bip.popularityclass C4
gdc.coar.type text::journal::journal article
gdc.collaboration.industrial false
gdc.description.department
gdc.description.departmenttemp [Atabek, Umit; Alikilic, Ozlem Asman] Yasar Univ, Bornova, Turkey
gdc.description.endpage 83
gdc.description.issue 3
gdc.description.publicationcategory Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
gdc.description.startpage 65
gdc.description.volume 22
gdc.description.woscitationindex Emerging Sources Citation Index
gdc.identifier.openalex W3119542876
gdc.identifier.wos WOS:000606355200004
gdc.index.type Scopus
gdc.index.type WoS
gdc.oaire.accesstype GOLD
gdc.oaire.diamondjournal false
gdc.oaire.impulse 3.0
gdc.oaire.influence 2.6035865E-9
gdc.oaire.isgreen false
gdc.oaire.keywords Online media relations
gdc.oaire.keywords online pressrooms
gdc.oaire.keywords public relations practitioners
gdc.oaire.keywords journalists
gdc.oaire.keywords Communication. Mass media
gdc.oaire.keywords P87-96
gdc.oaire.popularity 4.8933764E-9
gdc.oaire.publicfunded false
gdc.oaire.sciencefields 0508 media and communications
gdc.oaire.sciencefields 0502 economics and business
gdc.oaire.sciencefields 05 social sciences
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gdc.opencitations.count 4
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gdc.plumx.mendeley 36
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gdc.scopus.citedcount 5
gdc.virtual.author Alikiliç, Özlem
gdc.wos.citedcount 3
oaire.citation.endPage 83
oaire.citation.startPage 65
person.identifier.scopus-author-id Atabek- Ümit (54415438900), Alikilic- Ozlem (54415313200)
publicationissue.issueNumber 3
publicationvolume.volumeNumber 22
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