Culture and its impact on organizations

Abstract

Different types of organizations are established to meet the demands and needs of humans around the world. Regardless of their size and the sector in which they participate each one strives to be effective and efficient. All organizations are managed by human beings which produce goods or render services using human labor. The customers of the organization are humans as well. Therefore humans naturally have a critical role in the function of organizations. It is important to understand their behavior and the variables that affect their behavior. Since the world has become a single market as a result of globalization and the drastic development in technology it is crucial to comprehend the effect of culture as a variable in determining the behavior of individuals and effectiveness and efficiency of organizations. The aim of the chapter is to analyze the impact of culture on individuals and organizations. © 2023 Elsevier B.V. All rights reserved.