Relationship between customer focus innovation and committed people and their impact on business performance: A case of Turkish firms

Abstract

This paper examines the impact of the three organizational success factors-customer focus innovation and personnel commitment-on the business performance of Turkish firms. A survey instrument was developed and administered to the managers of the firms. The study found a significant relationship between the organizational success factors and business performance where firms with high customer focus personnel commitment and innovation significantly outperformed those firms with low customer focus personnel commitment and innovation on a number of performance measures. High correlations among the three organizational success factors indicate synergistic relationships among them. This suggests that in order to achieve high performance and organizational success firms need to "have a customer focus culture must have personnel commitment and must innovate." Copyright © by The Haworth Press Inc. All rights reserved. © 2008 Elsevier B.V. All rights reserved.