Digital Banking Adoption: Evidence from the Nigerian Youth Market
| dc.contributor.author | Ebru Esendemirli | |
| dc.contributor.author | Alabi Abdulraouv Olawale | |
| dc.contributor.author | Saban Celik | |
| dc.contributor.author | Mehmet Oguz Karahan | |
| dc.contributor.author | Olawale, Alabi Abdulraouv | |
| dc.contributor.author | Karahan, Mehmet Oguz | |
| dc.contributor.author | Celik, Saban | |
| dc.contributor.author | Esendemirli, Ebru | |
| dc.date | JAN-JUN | |
| dc.date.accessioned | 2025-10-06T16:21:00Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | This study aims to identify the factors influencing the adoption of digital banking in the Nigerian youth market. The research explores the adoption of both mobile and internet banking as part of a single digital banking concept. The research model extends the technology acceptance model (TAM) by further examining the impact of awareness culture social norms perceived trust perceived security on behavioral intention. The results suggest a strong influence of perceived trust on behavioral intention to adopt digital banking. Perceived ease of use perceived usefulness perceived security and perceived risk are key determinants of perceived trust in the Nigerian context. Other factors affecting behavioral intention are awareness and social norms. | |
| dc.identifier.doi | 10.5281/zenodo.13871769 | |
| dc.identifier.issn | 1925-4423 | |
| dc.identifier.uri | http://dx.doi.org/10.5281/zenodo.13871769 | |
| dc.identifier.uri | https://gcris.yasar.edu.tr/handle/123456789/6641 | |
| dc.identifier.uri | https://doi.org/10.5281/zenodo.13871769 | |
| dc.language.iso | English | |
| dc.publisher | INT JOURNAL CONTEMPORARY ECONOMICS & ADMINISTRATIVE SCIENCES | |
| dc.rights | info:eu-repo/semantics/closedAccess | |
| dc.source | INTERNATIONAL JOURNAL OF CONTEMPORARY ECONOMICS AND ADMINISTRATIVE SCIENCES | |
| dc.subject | Digital Banking, TAM, Perceived Trust, Awareness, Perceived Security, Social Norms | |
| dc.subject | USER ACCEPTANCE, PERCEIVED USEFULNESS, ONLINE BANKING, TECHNOLOGY, SATISFACTION, EXTENSION, EASE | |
| dc.subject | TAM | |
| dc.subject | Digital Banking | |
| dc.subject | Perceived Trust | |
| dc.subject | Social Norms | |
| dc.subject | Awareness | |
| dc.subject | Perceived Security | |
| dc.title | Digital Banking Adoption: Evidence from the Nigerian Youth Market | |
| dc.type | Article | |
| dspace.entity.type | Publication | |
| gdc.author.wosid | ÇELİK, ŞABAN/H-1166-2018 | |
| gdc.author.wosid | Karahan, Mehmet/AAD-6137-2020 | |
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| gdc.description.department | ||
| gdc.description.departmenttemp | [Esendemirli, Ebru; Karahan, Mehmet Oguz] Yasar Univ, Bornova, Turkiye; [Olawale, Alabi Abdulraouv] Yasar Univ, Niger, Nigeria; [Celik, Saban] Izmir Katip Celebi Univ, Izmir, Turkiye | |
| gdc.description.endpage | 35 | |
| gdc.description.issue | 1 | |
| gdc.description.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | |
| gdc.description.startpage | 14 | |
| gdc.description.volume | 14 | |
| gdc.description.woscitationindex | Emerging Sources Citation Index | |
| gdc.identifier.openalex | W6968354550 | |
| gdc.identifier.wos | WOS:001343430800002 | |
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| gdc.oaire.influence | 2.3811355E-9 | |
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| gdc.oaire.keywords | TAM | |
| gdc.oaire.keywords | Perceived Trust | |
| gdc.oaire.keywords | Perceived Security | |
| gdc.oaire.keywords | Social Norms | |
| gdc.oaire.keywords | Digital Banking | |
| gdc.oaire.popularity | 2.2424942E-9 | |
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| oaire.citation.endPage | 35 | |
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