Ethics as a customer perceived value driver in the context of online retailing

Abstract

This study investigated the relationships between the ethics of online retailing and customer perceived value in Turkish retail cyberspace. The data was obtained from the responses of 206 Turkish customers who had purchased at least an item online in the last 4 months. The results revealed that there were significant relationships between the dimensions of the ethics of online retailing security privacy non deception fulfillment and customer perceived value. The limitations of the study and the suggestions for future research were presented.