Social Marketing
| dc.contributor.author | Gökçe Özdemir Bayrak | |
| dc.contributor.author | Bayrak, Gökçe Özdemir | |
| dc.date.accessioned | 2025-10-06T17:52:49Z | |
| dc.date.issued | 2013 | |
| dc.description.abstract | [No abstract available] | |
| dc.identifier.doi | 10.1007/978-3-642-28036-8_164 | |
| dc.identifier.isbn | 9783642280368, 9783642280351 | |
| dc.identifier.isbn | 9783642280351 | |
| dc.identifier.isbn | 9783642280368 | |
| dc.identifier.scopus | 2-s2.0-105012047034 | |
| dc.identifier.uri | https://www.scopus.com/inward/record.uri?eid=2-s2.0-105012047034&doi=10.1007%2F978-3-642-28036-8_164&partnerID=40&md5=34fae6de2a9552890ec99e7a53584490 | |
| dc.identifier.uri | https://gcris.yasar.edu.tr/handle/123456789/10147 | |
| dc.identifier.uri | https://doi.org/10.1007/978-3-642-28036-8_164 | |
| dc.language.iso | English | |
| dc.publisher | Springer Science+Business Media | |
| dc.relation.ispartof | Encyclopedia of Corporate Social Responsibility | |
| dc.rights | info:eu-repo/semantics/closedAccess | |
| dc.subject | Commerce, Social Marketings, Marketing | |
| dc.subject | Commerce, Social marketings, Marketing | |
| dc.title | Social Marketing | |
| dc.type | Book Part | |
| dspace.entity.type | Publication | |
| gdc.author.institutional | Bayrak, Gökçe Özdemir (60018386600) | |
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| gdc.description.department | ||
| gdc.description.departmenttemp | [Bayrak G.Ö.] Yaşar Universitesi Selçuk Yaşar Kampüsü, Yasar University, Ağaçlı Yol, Bornova, Izmir, Turkey | |
| gdc.description.endpage | 2235 | |
| gdc.description.publicationcategory | Kitap Bölümü - Uluslararası | |
| gdc.description.startpage | 2230 | |
| gdc.identifier.openalex | W4243230415 | |
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| gdc.oaire.popularity | 5.5048166E-10 | |
| gdc.oaire.publicfunded | false | |
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| person.identifier.scopus-author-id | Bayrak- Gökçe Özdemir (60018386600) | |
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