Jitendra Kumar DixitSucheta AgarwalVivek AgrawalYigit Kazancoglu2025-10-0620252572-317010.1002/bsd2.70221http://dx.doi.org/10.1002/bsd2.70221https://gcris.yasar.edu.tr/handle/123456789/6988Women entrepreneurs who started ventures post-marriage without prior experience represent an underexplored niche. This study addresses the issues related to their motives for entrepreneurial engagement and the role of stakeholders in their entrepreneurial success. For the study data have been collected from 25 women entrepreneurs from different industries across multiple cities of Uttar Pradesh (U.P.) India. In this study a grounded theory approach has been utilized, data were collected through in-person comprehensive interviews which were analyzed according to identified themes. The study concluded that the intensity of entrepreneurial motives drives entrepreneurial engagements and stakeholders act as supporting agents in the success of entrepreneurial ventures after marriage. This is a qualitative study and its outcomes can be utilized by educational institutions policymakers researchers and other stakeholders.Englishmarriage, motives, qualitative approach, trigger points, women entrepreneursFEMALE ENTREPRENEURSHIP, SMALL BUSINESS, INFORMAL SECTOR, MOTIVATION, EXPERIENCES, MARRIAGE, GENDER, EMPLOYMENT, STRATEGIES, VALIDITYArticle