Osman GokSinem PekerGok, OsmanPeker, Sinem2025-10-0620201363-91961757-587710.1142/S13639196205005412-s2.0-85071942112http://dx.doi.org/10.1142/S1363919620500541https://gcris.yasar.edu.tr/handle/123456789/5911https://doi.org/10.1142/S1363919620500541Innovation performance is a potential source of competitive advantage for any firm. A capable marketing department (MD) can contribute significantly to the market success of the new products and services offered. Therefore understanding the impact of marketing's innovation-related capabilities in the innovation process is an important area of inquiry to achieve a more innovative and competitive company. This study examines the relations among relevant MD capabilities marketing's decision influence on innovation development and a firm's innovation performance. The results indicate that the capabilities of the MD are strongly associated with the firm's innovation performance. Our findings also demonstrate that marketing capabilities have a positive relationship with the department's influence on innovation development. However the department's influence on innovation decisions has no effect on the firm's innovation performance. We proposed a moderated mediation model considering a set of firm-level and environmental contingency variables. Results reveal that the proposed model relationships are indifferent for all the sub-groups of moderators.Englishinfo:eu-repo/semantics/closedAccessMarketing department, marketing innovativeness, marketing department capabilities, innovation, innovation performanceRESEARCH-AND-DEVELOPMENT, RESOURCE-BASED VIEW, PRODUCT DEVELOPMENT, MODERATING ROLE, BUSINESS PERFORMANCE, ANTECEDENTS, ORIENTATION, COOPERATION, SUCCESS, SALESInnovationMarketing InnovativenessInnovation PerformanceMarketing Department CapabilitiesMarketing DepartmentArticle