Sevi MerterMerter, Sevi2025-10-062017146069251460-69251756-306210.1080/14606925.2017.13529482-s2.0-85067309248https://www.scopus.com/inward/record.uri?eid=2-s2.0-85067309248&doi=10.1080%2F14606925.2017.1352948&partnerID=40&md5=92024c05a3e2c906e3268b1e0c744409https://gcris.yasar.edu.tr/handle/123456789/9659https://doi.org/10.1080/14606925.2017.1352948Synesthesia –involuntary cross-modal sensory associations– is in very close relationship with perception creativity and imagination. Since design appeals to senses and provides multisensory experiences to users synesthesia can be developed as a multisensory design method and framework –a multisensory instrument– having the potential to change the perception of the practice and the embodiment of a design idea accordingly. It can prompt creativity and imagination as well as enhancing the user experience and interaction with the product. Within this perspective this paper aims to suggest a new territory for design research by investigating the relationship among synesthesia creativity and perception in order to contextualize the association between synesthesia and design and presenting a few exemplary designs that are found inspirational within the context. Then synesthetic approach as a design method and framework is proposed with the intention to utilize and provide unique and intersubjective experiences in the field of product design. © 2020 Elsevier B.V. All rights reserved.Englishinfo:eu-repo/semantics/openAccessDesign Method, Design Process, Product Design, Synesthesia, Synesthetic ApproachDesign ProcessProduct DesignSynesthesiaDesign MethodSynesthetic ApproachArticle