Khalid MehmoodPradeep KautishSachin Kumar ManglaAhsan AliYigit Kazancoglu2025-10-0620240964-47331099-083610.1002/bse.3685http://dx.doi.org/10.1002/bse.3685https://gcris.yasar.edu.tr/handle/123456789/7902The pursuit of net-zero economy goals and government emphasis on sustainable performance has compelled numerous firms to focus on sustainable production through the adoption of net-zero economy-based green innovation. The digital transformation of manufacturing systems and supply chains supported by the utilization of big data and the adoption of net-zero economy-oriented lean practices in the presence of net-zero economy-based green practices can converge to enhance net-zero economy-based green innovation in manufacturing firms. This convergence leads to an improvement in green competitive advantage and net zero-based green performance. To examine the aforementioned linkages using a framework based on the dynamic capabilities view paradigm a time-lagged design was employed to collect data from 594 manufacturing firms. The empirical findings indicate that big data analytics capabilities and net-zero economy-oriented lean practices of firms significantly influence net-zero economy-based green innovation. Green organizational identity strengthens the effect of net zero-based green innovation on green competitive advantage and net zero-based green performance.Englishbig data analytics capabilities, net zero-based green performance, net-zero economy-based green innovation, net-zero economy-oriented green practices, net-zero economy-oriented lean practicesBIG DATA ANALYTICS, LEAN 6 SIGMA, SUPPLY CHAIN, COMPETITIVE ADVANTAGE, DYNAMIC-CAPABILITIES, FIRM PERFORMANCE, ENVIRONMENTAL PERFORMANCE, SUSTAINABLE PERFORMANCE, PREDICTIVE ANALYTICS, BUSINESS STRATEGYArticle