Umar BurkiPervin ErsoyUsama NajamBurki, UmarNajam, UsamaErsoy, Pervin2025-10-0620192071-105010.3390/su110410312-s2.0-85061637516http://dx.doi.org/10.3390/su11041031https://gcris.yasar.edu.tr/handle/123456789/7338https://doi.org/10.3390/su11041031This study examines the mediating role of customer cooperation in green supply chain relationships. Employing 181 manufacturer-customer relationships we test the mediating effect of customer cooperation on the process and managerial innovations. As proposed customer cooperation positively mediates the relationship between top management commitment and process innovation. However customer cooperation fails to mediate the relationship between top management commitment and managerial innovation. The findings suggest that the magnitude of customer cooperation increases the adoption of green innovations between supply chain partners to mitigate the negative impact on the environment. Furthermore customer cooperation enforces a sense of mutuality between supply chain partners to diminish the impact of carbon footprint.Englishinfo:eu-repo/semantics/openAccesscustomer cooperation, green innovations, top management commitment, green supply chainsPRODUCT DEVELOPMENT, COMPETITIVE ADVANTAGE, MANUFACTURING FIRMS, PERFORMANCE, BUSINESS, ANTECEDENTS, CAPABILITY, ALIGNMENT, CHINESECustomer CooperationTopmanagement CommitmentGreen Supply ChainsTop Management CommitmentGreen InnovationsArticle