Murat KomesliTuncay ErcanGökçe ÖzdemirErcan, TuncayÖzdemir, GökçeKomesli, Murat2025-10-0620119789819671748, 9789819664610, 9783032026743, 9783032008831, 9783032026712, 9789819671779, 9783031949425, 9789819666874, 9783031936968, 9783031941207978364224730918650937, 186509291865-09371865-092910.1007/978-3-642-24731-6_122-s2.0-80054066568https://www.scopus.com/inward/record.uri?eid=2-s2.0-80054066568&doi=10.1007%2F978-3-642-24731-6_12&partnerID=40&md5=13627d9d38b068542e148e801c6f4c76https://gcris.yasar.edu.tr/handle/123456789/10218https://doi.org/10.1007/978-3-642-24731-6_12Internet as a marketing medium in the tourism industry is a very valuable destination marketing tool. Different tourism authorities and organizations serve as marketing and service providers. They benefit from the use of Internet within the concept of marketing efforts. A new technology Semantic Web brought incremental changes by bringing machine-readable descriptions to current web interfaces of these organizations. This paper provides necessary framework for the applicability of Semantic Web technology on Destination Marketing. It creates a methodology on how web pages are created and analyzed with the value-added tourism marketing purposes. Semantic Web technology achieves such interoperability by referring to ontology models. The ontology presented here determines the value of this integration in destination marketing organizations. © 2011 Springer-Verlag. © 2011 Elsevier B.V. All rights reserved.Englishinfo:eu-repo/semantics/closedAccessDestination Marketing, Ontology, Owl, Rdf, Semantic Web, Destination Marketing, Incremental Changes, Marketing Tools, Ontology Model, Owl, Owl Ontologies, Rdf, Semantic Web Technology, Service Provider, Tourism Industry, Web Interface, Tourism Marketings, Marketing, Metadata, Ontology, Semantics, Societies And Institutions, Telecommunication Networks, User Interfaces, Birds, Commerce, Semantic WebDestination Marketing, Incremental changes, Marketing tools, Ontology model, OWL, OWL ontologies, RDF, Semantic Web technology, Service provider, Tourism industry, Web interface, Tourism marketings, Marketing, Metadata, Ontology, Semantics, Societies and institutions, Telecommunication networks, User interfaces, Birds, Commerce, Semantic WebDestination MarketingOWLRDFSemantic WebOntologyConference Object