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PLoS One 13(11) Article e0206767. https://doi.org/10.1371/journal.pone.02067671303-08762667-868310.18037/ausbd.1554425https://gcris.yasar.edu.tr/handle/123456789/10410https://search.trdizin.gov.tr/en/yayin/detay/1307255Son on yılda oyun endüstrisi tek seferlik ücret ve abonelik tabanlı gelir modellerinden mikroişlemlere sahip freemium oyunlara doğru bir dönüşüme uğramıştır. Ancak oyun tabanını mikroişlemlerle boğmak oyuncuların hayal kırıklığına uğramasına işlemlere diğer oyuncalara ve hatta oyun geliştiricilerine karşı direnç göstermesine sebep olabilme potansiyeline sahiptir. Oyuncuların sanal ürün satın almalarının ardındaki motivasyonları anlamak oyun geliştiricilerinin tekliflerini kişiselleştirmeleri ve satışları artırarak iş sürdürülebilirliğini sağlamaları için çok önemlidir. Bu keşifsel çalışma mikroişlemleri kullanarak Pokemon GO oyuncularının oyun içi satın alma niyetlerini etkileyen motivasyonları anlamayı amaçlamaktadır. Amaca yönelik olarak İzmir Türkiye’de Pokemon GO Topluluk Günü etkinliğine katılan 28 Pokemon GO oyuncusu ile yarı yapılandırılmış görüşmeler yapılmıştır. Toplanan veriler tümdengelimli içerik analizi yöntemiyle analiz edilmiştir. Sonuçlar birçok motivasyonun diğer oyunlarlaa benzer olmasına rağmen Pokemon GO'nun benzersiz oyun tarzının oyun/tasarım amacı uyumsuzluğu fiziksel erişim kıtlık keyif beklentisi ve mekansal yakınlık/uzak erişim gibi yeni motivasyonlar ortaya çıkardığını ortaya koymuştur. Ek olarak tüketim değeri teorisinin bileşenlerinin oyun içi satın alma kararlarında önemli bir rol oynadığı bulunmuştur. Kaçırma Korkusu (FOMO) da önemli bir faktör olarak tanımlanmış ve birçok oyuncunun deneyimleri etkinlikleri veya özel Pokemon'ları kaçırmamak için satın almalar yaptığı ortaya konmuştur. Bu araştırma artırılmış gerçeklik oyununun oyuncu tabanının mikroişlemlerle ilgili motivasyonlarını inceleyen ilk araştırma olup oyuncu davranışı ve satın alma niyetleri hakkında yeni içgörüler sunmaktadır.İngilizceinfo:eu-repo/semantics/openAccessBilgisayar Bilimleri, Yazılım MühendisliğiSiyasi BilimlerİktisatArticle