Murat KomesliTuncay ErcanGokce OzdemirE GarciaBarriocanalZ CebeciMC OkurA Ozturk2025-10-062011978-3-642-24730-91865-0929https://gcris.yasar.edu.tr/handle/123456789/5966Internet as a marketing medium in the tourism industry is a very valuable destination marketing tool. Different tourism authorities and organizations serve as marketing and service providers. They benefit from the use of Internet within the concept of marketing efforts. A new technology Semantic Web brought incremental changes by bringing machine-readable descriptions to current web interfaces of these organizations. This paper provides necessary framework for the applicability of Semantic Web technology on Destination Marketing. It creates a methodology on how web pages are created and analyzed with the value-added tourism marketing purposes. Semantic Web technology achieves such interoperability by referring to ontology models. The ontology presented here determines the value of this integration in destination marketing organizations.EnglishOntology, RDF, OWL, Semantic Web, Destination MarketingINFORMATION SEARCHConference Object