Huriye TokerDuygu TurkerCeren Altuntas VuralD TurkerCA VuralSO Idowu2025-10-062016978-3-319-26716-6, 978-3-319-26714-22196-708310.1007/978-3-319-26716-6_1http://dx.doi.org/10.1007/978-3-319-26716-6_1https://gcris.yasar.edu.tr/handle/123456789/5821EnglishCORPORATE IDENTITY, UNIVERSITIES, CITIZENSHIP, SOCIETYArticle