Muhittin SagnakNesrin AdaYigit KazancogluCansu TayaksiSagnak, MuhittinKazancoglu, YigitTayaksi, CansuAda, Nesrin2025-10-0620170883-23231940-335610.1080/08832323.2017.13396612-s2.0-85044050224http://dx.doi.org/10.1080/08832323.2017.1339661https://gcris.yasar.edu.tr/handle/123456789/7549https://doi.org/10.1080/08832323.2017.1339661There is an increasing competition between universities globally to attract students. At this point to compete it is imperative for the universities to improve the quality of education provided for their stakeholders including students parents and employers. For improving the quality of education first of all the universities should make efforts to understand stakeholder expectations by analyzing their needs and wants. For this purpose the authors incorporated the quality function deployment technique with fuzzy analytical network process. Due to the vagueness present in the evaluation of relative importance of the criteria for higher education fuzzy set theory is integrated.Englishinfo:eu-repo/semantics/closedAccessFuzzy analytical network process, quality function deployment, quality of educationANALYTIC HIERARCHY PROCESS, METHODOLOGY, AHP, QFDFuzzy Analytical Network ProcessQuality Function DeploymentQuality of EducationQuality function deployment application for improving quality of education in business schoolsArticle