Idrees WarisMuhammad FarooqIrfan HameedAtif ShahabShahab, AtifWaris, IdreesHameed, IrfanFarooq, Muhammad2025-10-0620211074-81212054-170810.1108/OTH-10-2020-00352-s2.0-85102173644http://dx.doi.org/10.1108/OTH-10-2020-0035https://gcris.yasar.edu.tr/handle/123456789/7524https://doi.org/10.1108/OTH-10-2020-0035Purpose This study aims to examine the drivers of sustainable entrepreneurship intention (SEI) among university students in Pakistan. Design/methodology/approach A survey-based methodology was used to collect the data from the participants. Further this study used covariance-based structural equation modeling to test the proposed hypotheses. Findings The findings of this study confirm that the model of sustainable entrepreneurship is effective as it explains 83% variance to predict SEI among the students. Originality/value This research has contributed to the literature of sustainable entrepreneurship and proposed valuable insights in understanding the influence of sustainability education sustainability attitude self-efficacy and self-identity on SEI.Englishinfo:eu-repo/semantics/closedAccessSelf-efficacy, Sustainability education, Self-identity, Sustainability attitude, Sustainable entrepreneurial intentionSOCIAL ENTREPRENEURIAL INTENTION, SELF-EFFICACY, HIGHER-EDUCATION, ENGINEERING STUDENTS, IDENTITY, IMPACT, DETERMINANTS, BUSINESS, ANTECEDENTS, OPPORTUNITYSustainability EducationSustainable Entrepreneurial IntentionSustainability AttitudeSelf-efficacySelf-identityPromoting sustainable ventures among university students in Pakistan: an empirical study based on the theory of planned behaviorArticle