Idrees WarisMuhammad FarooqIrfan HameedAtif Shahab Butt2025-10-062021107481211074-812110.1108/OTH-10-2020-0035https://www.scopus.com/inward/record.uri?eid=2-s2.0-85102173644&doi=10.1108%2FOTH-10-2020-0035&partnerID=40&md5=2c42b0c5cfffcbc219696b06e32fddc4https://gcris.yasar.edu.tr/handle/123456789/9091Purpose: This study aims to examine the drivers of sustainable entrepreneurship intention (SEI) among university students in Pakistan. Design/methodology/approach: A survey-based methodology was used to collect the data from the participants. Further this study used covariance-based structural equation modeling to test the proposed hypotheses. Findings: The findings of this study confirm that the model of sustainable entrepreneurship is effective as it explains 83% variance to predict SEI among the students. Originality/value: This research has contributed to the literature of sustainable entrepreneurship and proposed valuable insights in understanding the influence of sustainability education sustainability attitude self-efficacy and self-identity on SEI. © 2021 Elsevier B.V. All rights reserved.EnglishSelf-efficacy, Self-identity, Sustainability Attitude, Sustainability Education, Sustainable Entrepreneurial IntentionPromoting sustainable ventures among university students in Pakistan: an empirical study based on the theory of planned behaviorArticle