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Araştırmacılar öncelikle seçimin gerçekleştiği gün ve onu takip eden dönem olan 12-15 Mart 2013 tarihleri arasında Twitter'da bulunan tüm ülkelerin Twitter gündemlerini (trend topic) takip ederek konunun dünyanın dört bir yanındaki popülerliğini saptadılar. Ardından araştırmacılar çalışmanın gerçekleştirildiği 12-15 Mart 2013 tarihleri aralığında o dönemde Twitter'ın hizmet verdiği 33 ülkenin tamamını takip ederek sitedeki mevcut tüm verileri topladılar. Daha sonra aynı tarihler arasında beş tane uluslararası gazetenin web sitelerinden The New York Times The Daily Mail The Guardian The Telegraph and The Wall Street Journal konuyla ilgili tüm haberler veri olarak toplandı. Uluslararası gazetelerin web sitelerine ve Twitter verilerine ayrı ayrı iki tane bilgisayar destekli içerik analizi yapıldı. Bu medya kuruluşları ve Twitter arasındaki ilişkiyi anlayabilmek için Rozelle-Campbell (1969) taban hizası dikkate alınarak çapraz zaman gecikmeli panel tasarlandı. En sonunda da araştırmacılar online medya ve Twitter arasında ikinci aşama gündem belirleme etkisini tespit edebilmek için Papa seçimi ile ilgili yazılan haber ve tweetlerin pozitif negatif veya nötral olmak üzere tonuna odaklandı. Sonuçlar birinci ve ikinci aşama medya arası gündem belirleme etkisinin varlığını desteklediTürkçeinfo:eu-repo/semantics/openAccessİletişimArticle