Emel Kursunluoglu YarimogluNeslihan Paker2025-10-06202415286959, 106698681066-98681528-695910.1080/10669868.2024.2333238https://www.scopus.com/inward/record.uri?eid=2-s2.0-85190448035&doi=10.1080%2F10669868.2024.2333238&partnerID=40&md5=8bdb20d3fc018e3aebed8bc0e8681992https://gcris.yasar.edu.tr/handle/123456789/8307The study examined direct effect of country image on purchase intention of Turkish product or service in the sample of foreign students. The questionnaire was developed by measures in literature and research was conducted by convenience sampling with foreign students living in Izmir City. In findings multidimensional country image was confirmed and its seven dimensions were obtained. It was found out that country image explained 19.9% of variance in purchase intention. This study filled the gap by confirming multidimensional structure of Turkiye’s country image and showed direct effects of country image on purchase intention in the foreign student sample. © 2024 Elsevier B.V. All rights reserved.EnglishBuying Intention, Country Image, Erasmus Student, International Student, Young Generation, Consumption Behavior, Perception, Student, Young Population, Turkeyconsumption behavior, perception, student, young population, TurkeyArticle