Gökçe Özdemir BayrakBayrak, Gökçe Özdemir2025-10-0620139783642280368, 97836422803519783642280351978364228036810.1007/978-3-642-28036-8_1642-s2.0-105012047034https://www.scopus.com/inward/record.uri?eid=2-s2.0-105012047034&doi=10.1007%2F978-3-642-28036-8_164&partnerID=40&md5=34fae6de2a9552890ec99e7a53584490https://gcris.yasar.edu.tr/handle/123456789/10147https://doi.org/10.1007/978-3-642-28036-8_164[No abstract available]Englishinfo:eu-repo/semantics/closedAccessCommerce, Social Marketings, MarketingCommerce, Social marketings, MarketingBook Part