Osman GökSinem Peker2025-10-06202013639196, 175758771363-91961757-587710.1142/S1363919620500541https://www.scopus.com/inward/record.uri?eid=2-s2.0-85071942112&doi=10.1142%2FS1363919620500541&partnerID=40&md5=8c1cc501240d148d1fd27c782e66d6ddhttps://gcris.yasar.edu.tr/handle/123456789/9178Innovation performance is a potential source of competitive advantage for any firm. A capable marketing department (MD) can contribute significantly to the market success of the new products and services offered. Therefore understanding the impact of marketing's innovation-related capabilities in the innovation process is an important area of inquiry to achieve a more innovative and competitive company. This study examines the relations among relevant MD capabilities marketing's decision influence on innovation development and a firm's innovation performance. The results indicate that the capabilities of the MD are strongly associated with the firm's innovation performance. Our findings also demonstrate that marketing capabilities have a positive relationship with the department's influence on innovation development. However the department's influence on innovation decisions has no effect on the firm's innovation performance. We proposed a moderated mediation model considering a set of firm-level and environmental contingency variables. Results reveal that the proposed model relationships are indifferent for all the sub-groups of moderators. © 2020 Elsevier B.V. All rights reserved.EnglishInnovation, Innovation Performance, Marketing Department, Marketing Department Capabilities, Marketing InnovativenessArticle