TR-Dizin İndeksli Yayınlar Koleksiyonu

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Browsing TR-Dizin İndeksli Yayınlar Koleksiyonu by Author "Ada, Nesrin"

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    Article
    Utilization of Strategic Marketing in Nonprofit Sector - Evidence from Turkish Nonprofit Organizations
    (Ege Univ, FAC Economics & Admin Sciences, 2022) Ige Pirnar; Nesrin ADA; HÜSEYIN OZAN ALTIN; Altin, Huseyin Ozan; Pirnar, Ige; Ada, Nesrin
    Marketing has always been an important research topic for researchers and practitioners where it often focuses on the private sector and commercial businesses marketing of non-profit organizations is gaining more importance recently. The reason is non-profit organizations are competing with each other in order to attract new volunteers allure financial donors and build up their reputation. To achieve these aforementioned objectives strategic marketing is an invaluable concept that can be utilized by non-profit organizations to differentiate themselves from their competitors. Within this context aim of this paper is analyze how non-profit organizations in Aegean Region in Turkey incorporate strategic marketing aspects into their organization’s marketing plans. To achieve this aim semi-structured in-depth interviews were conducted with the chair boards managers and marketing managers of non-profit organizations located in Aegean Region in Turkey. Overall 6 in-depth interviews were conducted. Result of the study revealed that non-profit organizations in this study are aware of the strategic marketing concept and utilize some of its aspects in their marketing activities albeit not deliberately. Findings also indicate that internal situational analyses are widely used while planning marketing activities but not external ones. Numerous suggestions and managerial implications are provided for better utilizations of strategic marketing concept. Limitations and future recommendations are mentioned.
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    Article
    Vitality of Strategic Museum Management: An Application from Turkish Museums
    (2022) Ige Pirnar; Nesrin ADA; HÜSEYIN OZAN ALTIN; Altın, Hüseyın Ozan; Pirnar, Ige; Ada, Nesrin
    Collecting protecting and presenting a diverse range of objects can be considered as one of the main purposes of the museums. Similar to many other non-profit organizations management aspect of museums is often ignored or overlooked up until the beginning of 21st century. However with the innovative managerial practices impact of globalization and inter-connected entertainment sector forced the museums to integrate strategic management practices into their operations. Within this context study aims to discover the managerial perspective of the visited-oriented museums in Turkey and explore whether they are embracing or employing strategic management principles or not. To achieve this aim 12 semi-structured in-depth interviews were conducted with the museum managers. Results highlights the contemporary administrative structures of Turkish museums which yields valuable information. Numerous managerial implications and future recommendations are provided for the effective management of museums.