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Destinasyon kalitesinin destinasyonun imajına etkileri: Kuşadası
(2018) Abıodun, Oluwakemı Janet; Umutlu, Gökçe Özdemir
This research work titled 'The reflections of destination quality on destination image: A case of Kusadasi' reviews the aim of analyzing its role and observation in terms of product and services which could be tangible and intangible. Image of destinations is a global topic that most researchers continually verify its significance in tourism planning. Kusadasi, being one of Turkey's most precious pick, houses a lot of unforgettable histories, environmental excellence and many holiday resorts, also being the case study sheds more light on the tourists' tourism expectations and experiences regarding this particular destination. Different interviews were conducted on different groups of people in the city of Kusadasi based on its image and services and the reviews on TripAdvisor was content analyzed. Furthermore, during the interview, it was gathered that not only the tourism marketers are involved in keeping the image of Kusadasi at a peak but also the locals are trying their best to make the attractions in Kusadasi a tourism destination home for all (both Turks and the non-Turks). This study also discusses the non-hygienic aspect of the destination which may be harmful to human health.