TR-Dizin İndeksli Yayınlar Koleksiyonu

Permanent URI for this collectionhttps://gcris.yasar.edu.tr/handle/123456789/11291

Browse

Browsing TR-Dizin İndeksli Yayınlar Koleksiyonu by Publisher "ANKARA UNIV FAC COMMUNICATION"

Filter results by typing the first few letters
Now showing 1 - 2 of 2
  • Thumbnail Image
    Article
    A Method Implementation in the Intermedia Agenda-Setting Theory Research: The Case of Hurriyet Online and Twitter
    (ANKARA UNIV FAC COMMUNICATION, 2017) Gizem Melek; Melek, Gizem
    Understanding the relationship between the mainstream media and social networks in a correct and healthy way has become increasingly important today. Therefore knowing and practicing the scientific methods that will comprehend and test this relationship in the best and the most sound way is a serious need as well. Therefore by borrowing a model from a previous research from the USA this article describes the method of a validity and reliability tested work designed to understand the relationship between Hurriyet Online and Twitter agendas. Thus the aim is to make the methods used across the world better understood in Turkey. The implementation of these methods will undoubtedly make a great contribution to the agenda-setting literature in Turkey and will strengthen the work done in this area.
  • Thumbnail Image
    Article
    Citation - WoS: 1
    The Use of Celebrity Influence Model in Pandemic Communication: Examining Micro-Celebrities' Instagram Accounts
    (ANKARA UNIV FAC COMMUNICATION, 2021) Ozlem Alikilic; Asuman Ozer; Alikılıç, Özlem; Özer, Asuman
    Communicating during a pandemic is as difficult as fighting it. Social media influencers have become role models in the pandemic due to the guiding nature of social media. The aim of this study is to analyze how micro-celebrities on Instagram one of the most preferred social networks in Turkey carry out their COVID-19-related content and how they communicate through Instagram during the pandemic. The conceptual framework of based on Celebrity Influence Model', the top 10 micro-celebrities posts were examined. Results show that 68.4% of the posts are related to COVID-19, their sponsored posts were decreased, they mostly preferred a humorous tone in their messages they preferred their posts as indoors and the most shared topic is 'lifestyle Fun is the most used value by micro-influencers. The primary role they assumed was 'entertainer It has been observed that micro-celebrities aim to inform warn direct and even develop positive behavioral changes by raising awareness on issues such as staying at home complying with social distance rules and wearing masks.