Paker, Neslihan

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Profile URL
https://gcris.yasar.edu.tr/handle/123456789/13163
Name Variants
Job Title
Doç.Dr.
Email Address
Main Affiliation
01. Yaşar Üniversitesi
Status
Current Staff
Website
ORCID ID
0000-0001-8087-7758
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
igN8kSgAAAAJ
WoS Researcher ID
D-7012-2016

Sustainable Development Goals

NO POVERTY1
NO POVERTY
0
Research Products
ZERO HUNGER2
ZERO HUNGER
0
Research Products
GOOD HEALTH AND WELL-BEING3
GOOD HEALTH AND WELL-BEING
0
Research Products
QUALITY EDUCATION4
QUALITY EDUCATION
0
Research Products
GENDER EQUALITY5
GENDER EQUALITY
0
Research Products
CLEAN WATER AND SANITATION6
CLEAN WATER AND SANITATION
0
Research Products
AFFORDABLE AND CLEAN ENERGY7
AFFORDABLE AND CLEAN ENERGY
0
Research Products
DECENT WORK AND ECONOMIC GROWTH8
DECENT WORK AND ECONOMIC GROWTH
1
Research Products
INDUSTRY, INNOVATION AND INFRASTRUCTURE9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
1
Research Products
REDUCED INEQUALITIES10
REDUCED INEQUALITIES
0
Research Products
SUSTAINABLE CITIES AND COMMUNITIES11
SUSTAINABLE CITIES AND COMMUNITIES
0
Research Products
RESPONSIBLE CONSUMPTION AND PRODUCTION12
RESPONSIBLE CONSUMPTION AND PRODUCTION
0
Research Products
CLIMATE ACTION13
CLIMATE ACTION
0
Research Products
LIFE BELOW WATER14
LIFE BELOW WATER
0
Research Products
LIFE ON LAND15
LIFE ON LAND
0
Research Products
PEACE, JUSTICE AND STRONG INSTITUTIONS16
PEACE, JUSTICE AND STRONG INSTITUTIONS
0
Research Products
PARTNERSHIPS FOR THE GOALS17
PARTNERSHIPS FOR THE GOALS
1
Research Products
This researcher does not have a Scopus ID.
Documents

7

Citations

104

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Scholarly Output

8

Articles

6

Views / Downloads

0/0

Supervised MSc Theses

1

Supervised PhD Theses

1

WoS Citation Count

101

Scopus Citation Count

128

Patents

0

Projects

0

WoS Citations per Publication

12.63

Scopus Citations per Publication

16.00

Open Access Source

2

Supervised Theses

2

JournalCount
Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi1
European Journal of Tourism Research1
Journal of East-West Business1
Journal of ETA Maritime Science1
Journal of Travel & Tourism Marketing1
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Now showing 1 - 8 of 8
  • Thumbnail Image
    Article
    Citation - WoS: 4
    Citation - Scopus: 4
    A Comprehensive Evaluation of Yacht Charter Service Concept: Influence of Voyager-to-Voyager Interaction on Service Satisfaction
    (GALENOS PUBL HOUSE, 2021) Neslihan Paker; Osman Gok; Paker, Neslihan; Gök, Osman
    The study attempts to evaluate yacht charter service attributes considering the service quality customer satisfaction and loyalty three-leg framework. Besides visited destinations the service concept is enlarged with social servicescape dimensions of interaction quality and customer similarity for a holistic approach. A self-administered questionnaire was provided to 359 customers and the relationships in the research model were tested via structural equation modeling. The results showed that satisfaction depends on the interaction quality which is strongly related to the similarity between other customers as well as the quality of the service elements and the attractiveness of the visited destination. This study presents a pioneering research attempt focusing on the influence of customer-to-customer interaction and customer similarity on yacht charter services. Findings of the study provide a theoretical contribution highlighting the importance of customer-to-customer interaction for service appraisals of customers. Theoretical and practical implications for interaction-dominant services are discussed.
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    Article
    Citation - WoS: 4
    Citation - Scopus: 9
    Extending collaborative consumption concept to yacht charter services: The case of Blue Voyage
    (VARNA UNIV MANAGEMENT-VUM, 2021) Neslihan Paker; Osman Gok; Paker, Neslihan; Gök, Osman
    Collaborative consumption (CC) is a form of sharing in which participants jointly conduct services thereby creating a variety of benefits ranging from economic to social. CC has been widely studied in the hospitality industry but yacht charter services have not been examined within this concept. Customer-to-customer interaction which is an important element of the value-creation process has not been discussed together with CC. The purpose of the study is to extend the concept of CC regarding yacht charter services as a new field of study. Blue Voyage used as the research context corresponds to a Turkish yacht charter concept that describes the circumstances in which voyagers live together in a limited space and share all services provided for a week. Twenty-four in-depth interviews were conducted with demographically diverse experienced or potential customers along with auto-ethnographic research. The data were analyzed via content analysis as a result of which three categories emerged as core benefits perceived risks and expected service elements. According to the study findings the intense customer-to-customer interactions due to CC are inevitable in the yacht which satisfies the social needs of the voyagers while also triggering risks related with sharing. The results offer important implications for such interaction-collaborative-based services.
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    Article
    Citation - WoS: 1
    Citation - Scopus: 1
    Analyzing the Direct Effect of Multidimensional Country Image on Purchase Intention: A Preliminary Study on Foreign Student in Turkiye
    (ROUTLEDGE JOURNALS TAYLOR & FRANCIS LTD, 2024) Emel Yarimoglu; Neslihan Paker; Yarimoglu, Emel; Paker, Neslihan
    The study examined direct effect of country image on purchase intention of Turkish product or service in the sample of foreign students. The questionnaire was developed by measures in literature and research was conducted by convenience sampling with foreign students living in Izmir City. In findings multidimensional country image was confirmed and its seven dimensions were obtained. It was found out that country image explained 19.9% of variance in purchase intention. This study filled the gap by confirming multidimensional structure of Turkiye's country image and showed direct effects of country image on purchase intention in the foreign student sample.
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    Doctoral Thesis
    Yeni hizmet geliştirme yaklaşımıyla mavi yolculuk kavramının tanımlanması
    (2019) Paker, Neslihan; Gök, Osman
    Marine tourism has an utmost importance as a type of tourism in a national economy. Blue voyage is a national marine tourism concept of Turkey which has not been well-defined and enough marketed. Due to this negligence, almost all stakeholders of the concept have stated several concerns related with its sustainability in the yacht market. This study aimed to develop Blue Voyage as a national tourism concept through New Service Development approach. 49 in depth interviews were conducted with all stakeholders of the concept, and the researcher did an auto-ethnographic research. The obtained data were analyzed via content analysis method. Thereafter, a questionnaire form developed was conducted with 359 experienced customers. A construct including service quality, customer satisfaction, and loyalty was used, and the results were tested via confirmatory factor analysis, and then structural equation modelling using AMOS 24. According to the findings, the key element of the Blue Voyage is bays located at Turkey's coastline. It is a crewed type yacht charter providing accommodation, transporting, cooking and housekeeping, which navigates close to shoreline. It is not a daily tour. Sensing nature, feeling peace and relaxation, spending time with family and friends, and developing new friendships are core benefits of the concept. While attributes of the crew, yacht, activity, and gastronomy significantly affect overall service quality, overall service quality, destination and interaction with other customers are significant predictors of customer satisfaction. Customer satisfaction and overall service quality were found positively related with loyalty, and similarity with other customers has positively related with interaction with other customers.
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    Article
    Citation - WoS: 75
    Citation - Scopus: 91
    Customer segmentation for marinas: Evaluating marinas as destinations
    (ELSEVIER SCI LTD, 2016) Neslihan Paker; Ceren Altuntas Vural; Paker, Neslihan; Vural, Ceren Altuntas
    Marinas are a significant part of marine tourism activity and they are complex organizations having a highly heterogeneous business structure with many different companies trying to provide the various services that altogether compromise the so called marina services. From this perspective they can be described as destinations and analyzed with a destination marketing perspective. This study aims to conduct a benefit segmentation approach to marinas as destinations in order to identify the existing market segments based on yachters' expectations from them. Data were collected from 261 yachters of seven marinas located on Turkey's Aegean coast in 2014. The five identified segments are labelled as socially oriented indifferent supportive facilities oriented service and prestige oriented and touristic attractiveness oriented clusters. Clusters are validated by nine independent variables that define their socio-demographic characteristics and individual motivations for traveling to marinas. The results offer important implications both for practitioners and scholars. (C) 2016 Elsevier Ltd. All rights reserved.
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    Article
    Citation - WoS: 17
    Citation - Scopus: 23
    The influence of perceived risks on yacht voyagers' service appraisals: evaluating customer-to-customer interaction as a risk dimension
    (ROUTLEDGE JOURNALS TAYLOR & FRANCIS LTD, 2021) Neslihan Paker; Osman Gok; Paker, Neslihan; Gök, Osman
    This study investigates the impact of customer-to-customer interaction (CCI) related risks on the value perceptions of yacht voyagers. The present study also addresses the interplay with perceived value and other service outcomes i.e. trust and loyalty. Data were collected from 359 voyagers and the model was tested via structural equation modeling. The results reveal that service-related and psychosocial risk dimensions are negatively associated with perceived value and CCI significantly influences other risk dimensions. Perceived value influences both trust and loyalty and trust has a significant impact on loyalty. The findings demonstrate the importance of CCI risks for high interaction services.
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    Article
    DESTİNASYON OLARAK MARİNALARIN ÇEKİM UNSURLARI VE YATÇILIĞA YÖNELMEDE ETKİLİ İTİCİ MOTİVASYON FAKTÖRLERİ
    (2015) NESLİHAN PAKER; Ceren ALTUNTAŞ VURAL; Paker, Neslihan; Vural, Ceren Altuntaş
    Marina pazarı gittikçe büyümekte ve marina yatırımları artmaktadır. Dolayısıyla marinaların etkin bir pazarlama ürün karması belirlemesi önem kazanmaktadır. Bu çalışma marinaları birer destinasyon olarak ele almış ve bu destinasyonların çekim unsurları ile yatçı müşterilerini yatçılığa iten motivasyon faktörlerini keşfetmeyi amaçlamıştır. Ayrıca bu faktörlerin yatçıların bazı profil özelliklerine göre değişiklik gösterip göstermediğini açıklamak da çalışmanın amaçları arasındadır. Araştırmanın kuramsal çerçevesi turizm yazınında yer alan, itici turist motivasyon faktörleri ve destinasyon çekim unsurlarına dayandırılmıştır. İzmir ve Aydın illerindeki marinaların 261 yatçı müşterisi üzerinde Ağustos-Eylül 2014 aylarında gerçekleştirilen bir anket çalışması yapılmıştır. Anket verileri tesadüfi olmayan yargısal örnekleme metodunun ağırlıklı yüz yüze uygulanmasıyla toplanmış keşifsel faktör analizi ile analiz edilmiştir. Sonuçlar en etkili marina çekiciliklerinin, güvenlik hizmet ve altyapı kalitesi ve en önemli itici motivasyon sebeplerinin ise, özgür hissetmek ve istediğini yapabilmek aile ve arkadaşlarla birlikte vakit geçirmek olduğunu göstermektedir. Marina çekicilikleri, hizmet prestij ulaşılabilirlik turistik çekicilik yerel kültür eğlence ve destekleyici elementler itici motivasyonlar ise, sosyal macera ve özgürlük faktörleri altında toplanmıştır. Bu faktörlere verilen önem seviyeleri yatçıların yaş grubu cinsiyetleri medeni durumları sahiplik durumları ve destinasyon tercihlerine göre anlamlı değişiklikler göstermektedir. Sonuçlar marina yöneticileri ve akademisyenler için çeşitli önerilere ışık tutmaktadır
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    Master Thesis
    Market Segmentation Analysis Based on Yachters’ Marina Expectations: A Study on Marinas Located in İzmir and Aydın
    (2014) Paker, Neslihan; Vural, Ceren Altuntaş
    The social-economic contribution of marinas to destination involved is significantly important. Turkish marina industry has been getting enlarge and marina investments has been increasing as parallel to improvements of this industry. So, it is taken into account that determination of potential and existing market segments, target market selection, and positioning of marinas appropriately themselves by improving market strategy regarding their target market. On the other hand, there is a literature gap in the literature on this field. This study aimed to explain both yachters' demographic and yachting characteristics and motivation factors encouraging them to get involved yachting in the market, to determine marina features creating yachters' expectations from marinas with their importance level, and to investigate market segments based on yachters' market expectation from marinas considering segmentation theories based on benefit. Research's questions were answered through triangulated research methodology that combines qualitative methods such as structured, unstructured interviews and quantitative analysis like exploratory factor analyzing, cluster analyzing. İzmir and Aydın provinces were chosen as research sample because of having attractiveness on yachters and significant potential for marina investments, and a survey was applied on 261 yachters by visiting all marinas in these locations. Results revealed that there were five different segments in the market, and there were differences in terms of demographics, yachting characteristics, and individual motivation factors encouraging them to get involved yachting. This study can be used both repositioning of existing marinas by improving the best market strategy and as a guide for new marina investments. Additionally, it is a source for academicians who want to research on market segmentation, marina marketing, and marine tourism. Keywords: Market Segmentation, Marinas, Marina management, Marine Tourism, Service Marketing